Consumer behavior has gained importance for managers of both the profit and non-profit organizations, and of policymakers. In modern marketing, firm's success depends upon customer satisfaction. Therefore, the knowledge of "what the customer thinks" and "what consequently would contribute to his satisfaction", is the requirement of the marketer. Information technology has changed the present socioeconomic environment enormously. The expanded horizon of telecommunications has led to the substantial increase in mobile services. The present study assesses the consumers' awareness and attitude towards different mobile service providers in Lucknow. The paper aims at studying the consumer satisfaction and its future impact on socioeconomic changes. To achieve the objective of the study, a sample of 200 randomly selected mobile users of Lucknow city was taken. From the analysis, it is observed that the level of consumer satisfaction, the perception of consumers of the prospects of mobile services in Lucknow city and the impact of mobile services in bringing about the social change, depend on the demographic characteristics of the respondents.

The fast-changing information system and high-tech technological products have affected the business activities of the country. The telecommunication services in India have witnessed a phenomenal change over the last few years. The mobile services sector of India has increased substantially. Taking the huge consumer demand into consideration, many big players like Reliance, Hutch, Airtel, BSNL, and such others have launched their products in the market.