This article discusses the possibilities and opportunities that exist for further exploring the corporate eco-system. It is based on a new work that is currently in progress. It elaborates on the need to innovate in management and more specifically in people management. It is a call for HR managers to be proactive in assuming new roles connected to the leveraging of the corporate ecosystem. It is argued that by doing so, they will add value to corporate sustain-ability as well as to their own HR sustainability.

This special issue is dedicated to the pioneering efforts of Steve Jobs. There is no doubt that Steven is a unique and innovative leader. His ingenuity in addition to the impact that his products have had on the world, lies in his ability to find the fine route of a leader that "wants to both change the game and stay in the game for the long haul". This is a nice concept to appreciate, but very hard to follow.

In this article, we will try to extend the logic of change and innovation in people management and at the same time stay in the game, by tying together the triple concepts of: business ecosystem, sustainability and emerging new drivers role for human resource management in organizations. In 1996 James F Moore originated the concept of "strategic planning applied to the business ecosystem". In his book, The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems, he did not suspect that he was talking about one of the most formidable value creation potentials of the corporation. The concept was introduced earlier by Moore in the Harvard Business Review in May/June 1993 and won the McKinsey Award for the article of the year.

All companies exist within a specific corporate ecosystem which are simultaneously connected to and subsumed within many other ecosystems. Some have a very extensive ecosystem like post offices, telecommunication companies, universal banks and many of the insurance companies; but so far we do not have many examples of companies which have tried to leverage the wealth of their ecosystem.

Effective Executive Magazine, Corporate Ecosystem, Business Ecosystem, People Management, Telecommunication Companies, Universal Banks, Insurance Companies, Internet Software Market, Technological Environment, Social Networks, Organizational Forms, Advanced Key Issue Management.