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The IUP Journal of Services Marketing :
Use and Effectiveness of New Technologies in Indian Banking: A Study
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Technology has played a vital role in the evolution of Indian banking sector through speed creation, accuracy and efficiency of operation, and reduction in the transaction cost. Banking services are now oriented to "anyhow, anywhere, and any type" banking. This paper aims at studying awareness, expectation and acceptance levels of the customers with respect to the use and effectiveness of the new technologies in banking sector in India. It also aims at studying the different technologies used in the Indian banking sector as well as the advantages and disadvantages of the adoption of new technologies and their applications. Technology access, upgradations and innovations in various functional areas of banking are of the highest level in India. One of the fastest growing sectors of the Indian economy, where technology is customer-oriented service, is banking. Over the years, Indian banking has moved from a traditional model of customer service to a modern one, where banks can reach the customers at any point with their services. Now, banks are luring the customers by visiting them. The banking sector is in the process of undergoing revolutionary changes in the way it functions and delivers its services to the customers. Now, banks are depending more and more on technology and are gradually moving towards an age of high-tech banking.

 
 
 

Constructive uses of new technologies have always contributed positively towards improving human life standards and the economy of the country. Technology is also finding its use in banking by providing convenience in product delivery, access, increasing productivity and performance. Thanks to the advances in technology, the bank customer now has ATMs, mobile banking, any branch banking, electronic funds transfer, etc.; treasury managers have transparent Negotiated Delivery Systems (NDS); and commercial bankers, the comfort of Real Time Gross Settlement (RTGS). Technology has been a great help to bankers in their day to day operations. No longer do they have to go through the daily grind of balancing their books. Now that transaction processing is done at back offices, bank officials can focus on building relationships and selling products. The introduction of technology has reduced the need for human involvement and as such banks can be managed with lesser manpower. The use of computers has made the functioning of banks sophisticated and accurate to a large extent.

A computer is an automatic machine, which on a given command performs the job automatically. This means that a computer can do all those jobs, which an employee had to do manually. A single computer is equivalent to a number of persons. The employees of banks feel that with the acceleration of computerization, the job opportunities will become lesser and lesser. It is obvious that it has some adverse effect on jobs in banks; but if one sees the overall effect of computers on the Indian society, it will be clear that computers have opened the gates of job opportunities. Bank industry, today, has become the largest market for software developing

 
 
 

New Technologies in Banking, Indian banking sector, Negotiated Delivery Systems, NDS, Automated teller machines, ATM, mobile banking, Electronic funds transfer, Indian economy, Real Time Gross Settlement, RTGS, Financial services business.