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Use
and Effectiveness of New Technologies in Indian Banking:
A Study
--B K
Jha, S L Gupta and Puneet Yadav
Technology
has played a vital role in the evolution of Indian banking
sector through speed creation, accuracy and efficiency of
operation, and reduction in the transaction cost. Banking
services are now oriented to "anyhow, anywhere, and
any type" banking. This paper aims at studying awareness,
expectation and acceptance levels of the customers with
respect to the use and effectiveness of the new technologies
in banking sector in India. It also aims at studying the
different technologies used in the Indian banking sector
as well as the advantages and disadvantages of the adoption
of new technologies and their applications. Technology access,
upgradations and innovations in various functional areas
of banking are of the highest level in India. One of the
fastest growing sectors of the Indian economy, where technology
is customer-oriented service, is banking. Over the years,
Indian banking has moved from a traditional model of customer
service to a modern one, where banks can reach the customers
at any point with their services. Now, banks are luring
the customers by visiting them. The banking sector is in
the process of undergoing revolutionary changes in the way
it functions and delivers its services to the customers.
Now, banks are depending more and more on technology and
are gradually moving towards an age of high-tech banking.
©
2008 IUP . All Rights Reserved.
Outsourcing
of Finance and
Accounting Operations: The Feasibility of the Vertical in
the Indian Context
--Y
Malini Reddy and Madan Ramachandran
BPO
covers a wide range of servicescall centers, medical transcription,
data digitization, revenue accounting, data processing,
web content development, and animation. Enterprises around
the world are focusing their investment on their core business
processes and are increasingly looking at outsourcing their
non-core business processes. Given this, the BPO companies
try to reduce their expenses by ensuring various cost reduction
initiatives, quality initiatives, and process improvements
in the company.
©
2008 IUP . All Rights Reserved.
Measuring
Pakistani Mobile Cellular Customer Satisfaction
--Muhammad
Mohsin Butt and Ernest Cyril de Run
The
intensity of competition allows customers to switch from
one service provider to another in search of better value
and higher service quality. This creates serious challenges
for organizations in managing their existing customers,
while striving for growth. The common answer to such challenges
is satisfying the customers. Nevertheless, every industry
creates a unique context in which one needs to answer this
fundamental question that, what contributes towards customer
satisfaction. This research aims at finding the factors
which contribute to customer satisfaction in Pakistani mobile
cellular services. There is lack of studies and hence, relevant
scales to measure customer satisfaction in mobile communication
services. This research aims to expand the body of knowledge
by exploring factors, which contribute to satisfying the
customers of Pakistani mobile cellular service. A typical
two-stage survey was conducted. In the first stage, a qualitative
research was conducted to collect factors, which contribute
to the customer satisfaction of a typical Pakistani mobile
cellular user. It was followed by a questionnaire to gather
quantitative data for further analysis. The results confirmed
a multidimensional construct of customer satisfaction in
Pakistani mobile cellular communication sector. The finding
suggests that customer satisfaction of mobile cellular users
in Pakistan constitutes four factorsprice, transmission
quality, usage ease and service support. This is in line
with the previous research, exploring the issue in other
countries.
©
2008 IUP . All Rights Reserved.
Understanding
Mobile Phone Usage Pattern Among College-Goers
--Subhash
Jha
India
is one of the fastest growing telecommunication markets
in the world. It is the youth which is the real growth driver
of the telecom industry in India. Considering this fact,
the present paper is an attempt to give a snapshot of how
frequently young people use their mobile phones for several
embodied functions of the cell phones. Data was collected
from a sample of 208 mobile phone owners, aged between 20
and 29. The study sheds light on how gender, monthly voucher
amount and years of owning mobile phones influence the usage
pattern of this device. The findings show that there is
a significant difference in the usage pattern of mobile
phones because of these three variables. Findings of the
study would be helpful for the telecom service providers
and handset manufacturers to formulate a marketing strategy
for different market segments.
©
2008 IUP . All Rights Reserved.
Role
of Service Marketing in Banking Sector
--Hitendra
Bargal and Ashish Sharma
The
banks are the trusted places of customers, and have come
across many changes in their functioning. There is a high
degree of competition among the banks. In this regard, the
service quality plays an important role. The public sector
banks should also bring changes in their functioning. The
role of technology has become as crucial as never before.
The banks will have to adopt a full-fledged marketing strategy.
Customer satisfaction is crucial for the future of any banking
organization.
©
2008 IUP . All Rights Reserved.
Research
Note
Theme
Restaurants and Bars in India: The Factors Behind Their
Growth
--Kisholoy
Roy
Since
the early years of the 21st century, there has
been a continuous growth in the number of theme restaurants
and bars across the various major cities of India. Restaurants
and bars like Orient Express, Village, The Canton, Starstruck,
Metro, Superstars, Champions and Sports Bar have been found
to assume prominence in various cities like Delhi, Mumbai,
Chennai, Kolkata and Hyderabad. "A thematic environment
has become necessary, as people look to much more than food
at an eating joint. The one hour at the place should not
be spent simply looking at the walls or eating food",
opines Manoj Mittal of Khana Unlimited.
©
2008 IUP . All Rights Reserved.
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