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Case in focus
Allen
Solly - Entering the Indian Women's Western Wear Market
--
K Subhadra
The
case examines the changing dynamics of the women's wear market
in India during the 1990s and early 2000s. Changes in India's
cultural values and social system and the impact of these
changes on the dressing styles of Indian women are explored
in detail. Madura Garment's decision to enter the ready-made
women's western wear segment is examined in detail in light
of the above changes. The case discusses the strategies adopted
by the company in terms of marketing research, product design,
retailing and promotion. The case also provides information
about other players in the women's western wear market in
India and takes a look at the market's future prospects.
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Business
Strategy
Reviving
Iridium --V Sarvani
The
case discusses the problems faced by Iridium after the launch
of its mobile satellite services. These problems landed the
company in deep financial trouble, which led Iridium to file
for Chapter 11-bankruptcy protection in the US Bankruptcy
Court. The case also talks about Dan Colussy's turnaround
strategies aimed at resurrecting the company and the outcome
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IUP . All Rights Reserved.
Finance
Essar Steel - Defaulting on Debt Repayment
--A Neela Radhika
The
case examines the financial crisis faced by Essar Steel (Essar),
the leading Indian sponge iron manufacturer and the flagship
company of the Essar Group, during the late 1990s and the
early 21st century. It discusses how the company issued Floating
Rate Notes (FRNs) in the mid-1990s to finance its Hazira HRC
plant and examines in detail the reasons why it defaulted
in repaying the FRN-holders on the maturity date. The case
critically analyzes the measures taken by the company to come
out of its financial problems, the role of the FIs and the
promoters.
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IUP . All Rights Reserved.
HRM
Xerox
- People Problems –– A Mukund
The
case discusses the problems faced by leading document management
company, Xerox, as a result of a change in the leadership
and work culture. The case explores in detail the problems
that arose during the tenures of Paul Allaire as well as Rick
Thoman. The case also mentions briefly the steps taken by
the current CEO Anne Mulcahy to bring back the company to
its erstwhile glory and restore employee confidence.
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IUP . All Rights Reserved.
Supply
Chain Management
Pursuing
`On Demand', IBM Shakes Up its Supply Chain --
Robert J Bowman
The
case discusses the initiatives undertaken by the new Integrated
Supply Chain (ISC) unit at IT major IBM, to streamline its
supply chain management practices. The challenges faced by
ISC and its head Bob Moffat have been elaborated along with
the solutions implemented. IBM's belief in new ideas, to restructure
those business processes that affect most of its business,
is evident from the special focus given to ISC. The case shows
how IBM integrated its systems of manufacturing, procurement,
©
www.supplychainbrain.com. Reprinted with permission. distribution
and IT, in order to be recognized as the industry's supply
chain leader as well as save billions of dollars.
Supply
Chain Management
Wal-Mart's
Supply Chain Management Practices --P
Mohan Chandran
The
case examines the supply chain management practices at Wal-Mart,
the leading retailer in the world. The case explains in detail
how Wal-Mart managed various components of the supply chain
including procurement, distribution, logistics and inventory
management. It covers how the use of innovative IT tools has
helped the company in improving the efficiency of supply chain.
The case concludes with a discussion on the benefits reaped
by Wal-Mart due to its efficient and effective supply chain
management system.
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IUP . All Rights Reserved.
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