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The IUP Journal of Soft Skills :
Training and Evaluation of Oral and Written Communication Skills: A Critical Analysis of a B-School Approach
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This paper focuses on the various aspects of teaching, training, evaluation and development of budding managers who need to acquire and improve fluency in spoken and written English at B-Schools to be successful in facing on/off-campus interviews before entering the corporate world. Since communication skills are essential for any individual irrespective of profession, various activities are designed to involve, improve and assess these skills at B-Schools. Apart from general English and Communication, special emphasis is laid on Business English and Communication. In this paper, keeping in view the above facts, some practical classroom teaching/training activities are presented in a systematic and scientific way so that it can help the trainers, teachers and administrators to think, analyze and implement innovative methods of teaching and training in the areas of English Language Teaching (ELT), English for Special Purposes (ESP) and Business Communication. This article is the outcome of a careful study, analysis and assessment of some teaching/training activities for the students of Undergraduate (BBA) and Postgraduate programs (PGPBM, PGPIB, PGPRM, PGPLSCM and PGPBIFSM) at Asian School of Business Management (ASBM), a reputed B-School in India.

English Language Teaching (ELT) is a vast zone in itself and is explored relentlessly everyday all over the world. There are many tools and techniques to teach English, which contribute to the improvement of communication in English at any level of teaching and learning. Here we present an analysis of an approach to ELT and teaching communication that improves multiple skills apart from language skills (LSRW) of the students. This paper focuses on the evaluation of oral communication in English and the process of evaluation of the students in detail which includes motivation, design, method, evaluation and feedback used to improve the language skills. To explain the said processes, the teaching experience of BBA at Asian School of Business Management (ASBM) is taken into consideration.

Many students have been studying English for years; some have studied for as many as 12 years till their Intermediate and Graduation level of education (10+2+3 system). But some students still have difficulty in speaking and also in understanding the meaning of some expressions in spoken and written English. Some know many words but are unable to discern their meaning when others speak.

 
 
 

teaching, training, evaluation, development, fluency, B-Schools, corporate, communication skills, Business English, innovative, assessment, evaluation, English Language Teaching, motivation, administrators