A higher educational institution must design its basic goals and objectives to
satisfy customers (students) by offering market-driven academic and career
programs; by providing quality teaching and learning environment; and by providing
adequate student support services (Ibekwe, 2006). However, the resources allocated
to educational sector in India is inadequate to fulfill these (Tilak, 1996; Shariff
and Ghosh, 2000; Choudhury and Mahajan, 2004; Patel, 2004; and Yadav, 2004).
In such a scenario, goal attainment becomes tough. At that time, the role of
efficient management becomes vital to attain the objectives.
Management is also important in achieving the primary aim of any
educational institution, i.e., customer (student) satisfaction, which includes the fulfillment
of needs of students. Management improves the effectiveness of delivering the
needs, wants and expectations of students which helps in achieving the
student satisfaction. Therefore, the role of management is very crucial. But, many
people playing important roles in the management of educational institutions, lack
the knowledge of basic management skills required for effective management.
According to Magoha (2004), the poor management of higher educational institutions
in developing countries is manifested in several forms, namely; |
