Customers are the ones who make or break a firm. It has become of utmost importance for today's organizations to understand the true value of customers. We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer's experience a little bit better.

Customer Service is a billion dollar word. One can have the power of the whole world in his/her grip if he/she understands the true value and meaning of it. Customer service seems to be a single word, but in real terms it is a combination of two different words of different meanings. It is only when companies put these two words `customer' and `service' together that they have a concept that can take them to the heights of success. Robert B Tucker (Tucker), President of The Innovation Resource, the author of Customer Service for the New Millennium, states that, "Though customer service is not a new word for firms, the new thing here is the way or the process to perform service to the customers, as selling services is drastically different from selling products."

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