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COVER
STORY
Managing
Innovation in the Information Age: Emerging Paradigms - - Mohd Nishat Faisal
Innovation
has emerged as a key weapon to take on the challenges of information
economy. Companies must learn that producing standard products
using standard methods alone will not sustain competitive
advantage. They must be able to provide customized goods/services
of high quality at low-cost, which is possible only when their
value chain comprehends the importance of innovation.
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
The
New World of Tata Steel: Moving where the Markets are - - Satish Ailawadi, C S Kale
Tata
Steel is reaching out to global markets, managing expansion,
and acquiring and initiating more strategic alliances to remain
competitive.
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
The
Indian PC Market: Branding Matters - - Sadhu Ramakrishna
The
branded players are having a good-time in the personal computer
market in India. Will they continue to steal the show from
the unorganized players?
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
Core
Competence and Business Dynamics: A Multidimensional Perspective
for Today's Businesses - - Anitha Dilipan
New
business opportunities and prospects arise only when the core
competence intersects with the market requirements and expectations.
Core competence should not result in core rigidity. It should
be flexible enough to change its focus and strengths according
to the business requirements.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
The
UPA Government Completes One Year: How it Fared on the Agricultural
Front - - K P Prabhakaran Nair
The
UPA Government's focus is on secondary (manufacturing) and
tertiary (services like telecom, banking, insurance and IT)
sectors, but the primary sector, which is agriculture, is
badly neglected.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Political
Funding in India: Need for a Prudent Approach - - Dr. K Ravichandran
The
image of the political system in countries like India has
been extensively tarnished due to the unlimited and uncontrolled
role of money in politics.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Corporate
Social Responsibility: A Fad? - - Karunesh Saxena, Divya Kirti Gupta
Corporate
Social Responsibility is the latest management buzz used by
big companies in order to achieve sustainable development.
© 2005 IUP. All Rights Reserved
MARKETING
Students
as Customers: Relationship Marketing in Management Education - - D. Malmarugan, Dr. NRV Prabhu
Higher
education institutions are increasingly turning to the marketing
techniques developed in the commercial sector and they need
to learn the best way to integrate marketing, CRM and brand
management.
© 2005 IUP. All Rights Reserved
MARKETING
Customer
Service: A Need for Survival - - Deepak Kumar, Pradip Sinha
Customers
are the ones who make or break a firm. It has become of utmost
importance for today's organizations to understand the true
value of customers.
© 2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Planning
and Organizing: The Basic Skills of a Manager - - Colonel VRK Prasad
Planning
and organizing skills of a manager become vital in an event
management scenario, where he has to function both as a leader
in the `planning' process and as a manager in the `organizing'
process
© 2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Positive
Biowaste Management: A National Imperative - - Krishna Kumar, Kannan R
With
a rising population, waste generation will only increase in
the future. The thinking should be to treat biowaste as a
raw material to manufacture utility products.
© 2005 IUP. All Rights Reserved
IT
& SYSTEMS
Rapid
Application Development: Making Judicious Use - - Subhasis Ray
RAD
has proven to be a worthy software strategy. However, this
is not without risks and drawbacks. It requires the right
mix of methodology, technology, people and process.
© 2005 IUP. All Rights Reserved
CASE
STUDY
IKEA's
Innovative Human Resource Management Practices - - Sanjib Dutta, Shirisha Regani
Maintaining
a strong IKEA culture is one of the most crucial factors behind
the continued success of the IKEA concept. - Ingvar Kamprad
Founder of IKEA. IKEA values the individual. We make people
comfortable here and enable people to grow. - Jaime Martinez,
Head of Human Resources at IKEA North America, in 2003.
© 2005 IUP. All Rights Reserved
BOOK
REVIEW
Vision
2020: What India Can Be and How to Make That Happen - - PV Indiresan
All
of us dream to live in a developed India. There are several
economic development books that narrate the problems of what's
right and what's wrong with India. This book touches upon
the `how' part. The insights are given in such a satiric and
compelling form, it becomes difficult to put the book down.
© 2005 IUP. All Rights Reserved
INTERVIEW
Leadership:
The Role of a Leader in an Organization - - Dr Neil Béchervaise
© 2005 IUP. All Rights Reserved
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