The article highlights the correlation between celebrity endorsement and anchoring reality shows and evaluates the same by a 14-point model and certain parameters of the anchoring of reality shows. The 14-point model can be recommended as a blue-print both by the brand managers as well as by the creative brains behind reality shows if they want to succeed in their respective endeavors.

In the context of celebrity endorsements, there are two questions that have been found to have paramount importance. One, is there a science behind the selection of endorsers for brands or is it just the popularity measurement of a particular celebrity? Two, what are the reasons that lead to either a positive or a negative impact of celebrity endorsements on brands? The questions need to be effectively answered to secure the long-term prospects of a brand, provided a particular brand is adopting the celebrity endorsement route to bypass the advertising clutter.

There is a 14-point model which serves as a blue-print for brand managers looking to gain the maximum from a celebrity endorsement endeavor. Studies have revealed that the impact of any celebrity endorsement is proportional to the 14 factors discussed in the model. The success of a brand through celebrity endorsement is the sum total of the 14 attributes.

In the context of anchoring reality shows, there are two similar questions that are absolutely critical so far as the success of a show is concerned. Moreover, there is a similar 14-point model which defines the key success factors of a reality show based on certain attributes of its anchor.

Marketing Mastermind Magazine, Celebrity Endorsements, Reality Shows, Advertising Business, Brand Management, Communication Objectives, National Television Channels, Regional Television Channels, Indian Cola Market, Television Rating Points, Indian Film Industry.