The long tail marketing is the resultant of the new economics of culture and commerce, which has turned the mass markets into millions of niches. With the emergence of Internet, the global scene of the long tail marketing has completely transformed and has gone to the extent of offering the consumers the scope for an infinite choice that decides the future of the business. The explosion of variety, the value and the quality of a product and the online audience contribute a lot for ever-growing long tail marketing that has become synonymous with a world of abundance.

With the emergence of Internet, the global scene has completely changed and has gone to the extent of offering consumers the scope for infinite choice. Due to this, the traditional business models have started transforming themselves in order to change with the needs of the customers. Amazon has completely changed the world of books. iTunes and Rhapsody created history in their business. Not only these industries, any industry that one can cite, is transforming totally to satisfy the customers. As such, modest sellers, niche products, infinite choice and quirky titles have become the hallmark of successful business.

A long tail market possesses all the things that the customers require, especially the choice for the best with a greater variety. In fact, the long tail market is an Internet Phenomenon. The new economy of the Internet age is quite interest-ing as it opens new avenues of different dimensions to develop business by exploring a number of opportunities. It invites new producers, new tastemakers and new e-tailer. Whether the long tail marketing has paved the way for the new economics of culture and commerce or this new economics has welcomed the long tail marketing is a point of conjecture as on today. Both are interdependent with a wide scope for expansion in the Internet age.

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