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INTERVIEW

"We bring China practices to India."

-- William J Amelio

The Beijing Legend computer group—known as Lenovo since 2003—has come a long way from lording over the Chinese computer market to becoming the world's third largest PC manufacturer, just trailing HP and Dell. Comparatively, Lenovo is still less-known in India, but it has raised its market share from 7.1% (when it took over IBM's PC business) to over 10.3% now. It's yet again No. 3, behind market leader HP's 21.6% share, but has narrowed the gap with HCL's 12.3%. In the interview, Lenovo's President and CEO William J Amelio explains how the company has managed the transition from a Chinese brand to a global one, and how soon it would aim for the second spot.

E-CRM

Customer Centricity : The New Axis of High Performance

In the current fiercely competitive business environment, organizations need to develop a deep understanding of their customers. They are required to refocus on the experience provided to the customers to win their loyalty. This article explains how organizations can deliver a differentiated customer experience by transforming their marketing, sales and customer service function.

E-SECURITY

Linking Business Continuity to Disaster Recovery

-- Michael Lindsay

This article discusses why companies inappropriately focus on the recovery of IT core services at the expense of other critical business services, and proposes a five-step process to implement a comprehensive business continuity plan.

E-SCM

The Three Things You Need to Get Right in Your Extended Value Chain

-- Steve Mehltretter and Vadim Kapustin

As companies increasingly rely on extended supply chains, focusing on the critical operational resources (such as capacity, inventory and lead time) can ensure top performance. This article examines how key trends including globalization, capacity consolidation, product complexity can have an effect on all the elements of critical operational resources.

© 2007 A T Kearney (www.atkearney.com). All Rights Reserved. "The Three Things You Need to Get Right in Your Extended Value Chain", was first published in the December 2007 issue of A T Kearney. Reprinted with permission.

E-GOVERNMENT

Chhattisgarh : The Emerging IT Destination in India

-- G P Sudhakar

Chhattisgarh is fast becoming a hot destination for Information Technology (IT) industry in India. The state's growing economy, investor-friendly policies of the government, IT and the e-governance vision are the reasons behind its growing popularity.

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ERP

Making a case for continuous support for ERP systems

-- Amit Saraswat and Pankaj Madhani

Enterprise Resource Planning (ERP) systems result in efficiency and data consistency in a business. The major requirement in today's ever-changing business situation is the need for a system which can evolve as per the organization's requirements. Static systems can only respond to static situations. So, the evolution of a new breed of systems like dynamic ERP is essential. To have rapid change and response models, it is very important that the ERP and the actual business processes co-evolve. In such a scenario, it will require a greater commitment from the vendors and from mere implementers; the role has to be that of co-innovators.

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BOOK REVIEW

E-Government in Developed Nations : An Insight

-- Editor: Vishakha Munshi Reviewed by G P Mrudhula

Information and Communications Technologies (ICTs) play an important role in the daily routine of people. IT is not only revolutionizing their communication, work and leisure but has also influenced the working of the governments. In this background, mechanism called as E-Government was formalized that enabled the governments and the citizens to interact. It improved the process of managing and delivery of goods and services. It redefined the traditional system of democracy. The book describes the role ICT plays in effectively managing government transactions and presents the opportunities and challenges in adopting such mechanisms.

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CASE STUDY

eBay in Japan

-- Indu P and Sachin Govind

eBay, the US-based online auctioneer, entered Japan in 2000, after making successful forays into some European countries and Australia. However, it was not able to establish itself in the country, and chose to exit Japan in 2002. The case discusses eBay's international expansion, its entry into Japan, and the reasons behind its failure in the country. It discusses some of the problems eBay faced in Japan due to competition from Yahoo! Japan, and details some of eBay's practices like credit cards having to be used, a commission for transactions being levied, etc., due to which it was unsuccessful in Japan. The case concludes with eBay's reentry into the country through a joint venture with Yahoo!