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The IUP Journal of Entrepreneurship Development
ISSN: 0973-2659
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database

June'18

Previous Issues

The IUP Journal of Entrepreneurship Development is a quarterly journal that focuses on entrepreneurship mindset, development of entrepreneurship, entrepreneurship opportunity, motivation and case studies.

Editorial Board
Information to Authors
  • Entrepreneurship Mindset
  • Entrepreneurship Opportunity
  • Motivation
  • Case Studies
  • What Motivates Entrepreneurs and Can their Motivation be Influenced?
  • The Entrepreneurial Ethic of the Sikhs: Religious Signaling and the Importance of Social Capital for Trust and Exchange
  • Critical Issue of Starting Entrepreneurship in Kazakhstan
  • Social Wealth Creation via Experimental Entrepreneurial Philanthropy
  • Case Study - Philip F Anschutz: Entrepreneur with a "Contrarain Strategy"
  • Research Summary - Entrepreneurship as a Non-profit Seeking Activity
  • Book Review - We Got Fired! ..And it's the Best Thing That Ever Happened to us
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The Role of Women Entrepreneurs in India: A Study on Micro, Small and Medium Enterprises in Andhra Pradesh
Talent Acquisition Challenges Faced by Indian E-Commerce Startups: Culture as a Moderator
Building a Business Organically: Johannes Gutmann and Sonnentor
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Contents
(June 2018)

The Role of Women Entrepreneurs in India: A Study on Micro, Small and Medium Enterprises in Andhra Pradesh

--Pullaiah Dudekula and S Siva Reddy

Women entrepreneurs have the necessary skills and initiative to take new ideas to market and make suitable decisions to transform the idea into a profitable organization. Recently, their entrepreneurial role is being recognized and steps are being taken to promote women entrepreneurship. Women entrepreneurs play a key role in the Micro, Small and Medium Enterprises (MSMEs) of a developing economy. The present study attempts to identify the problems faced by Indian women entrepreneurs in MSMEs in Andhra Pradesh by analyzing their socioeconomic profile. The findings reveal some major problems faced by Indian women entrepreneurs, the factors influencing women entrepreneurship and the steps taken by the government for the upliftment of women entrepreneurs in India.

Talent Acquisition Challenges Faced by Indian E-Commerce Startups: Culture as a Moderator

-- Renu Girotra and Tanuja Kaushik

E-commerce startups in India have been on an upsurge for a little more than a decade offering abundant product choices to customers. But the startups need right workforce to take forward the vision of an entrepreneur. Startups also face high attrition. Acquisition for e-commerce startups is a challenge, as startups usually face competition from established business houses which often are an attraction to the applicants. This study explores the culture in such startups and the key challenges faced by them in acquiring the desired talent. This study has been done with the support of the existing literature and personal interviews with human resource personnel, hiring managers and founders of the organizations selected. A few consultants were also contacted. The findings reveal that though startups attempt to provide a culture of freedom and independence, it is coupled with high work pressure and sense of ownership with almost no gestation period. The fast and rapidly changing nature of the startups during the early growing years throws a challenge while recruiting the desired talent.

Case Study
Building a Business Organically: Johannes Gutmann and Sonnentor

-- Barnali Chakroborty and Debapratim Purkayastha

The case is about Sonnentor, a multinational organic food production company exporting teas, spices, and related products to more than 40 countries around the globe, since the late 1980s. Sonnentor had been selling organic quality products under the logo of the laughing sun from the fields of Waldviertel (“Forest Quarter”), a rural region in the north of Austria. The case examines in detail Johannes Gutmann’s entrepreneurial journey and focuses on his strategic decision. The company was on constant profitable growth for 25 years. The case also discusses Sonnentor’s strong emphasis on socially and environmentally responsible behavior and on building the business based on fair partnerships with employees, suppliers, and other partners.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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