The ultimate aim of any modern corporate is growth with profit maximization. Growth is the first and foremost characteristic of nature and its products which include modern societies with all their industrial, agricultural and service sectors and above all the research organizations to cater to the needs of primary, secondary and tertiary sectors. Governed by the laws of the universe and nature, societies, markets and above all human life are in the constant churn of development in the realm of creativity and innovativeness.

An attempt has been made in the present study to measure the flow of communication that is horizontal and vertical—downward for managers and upward for workers in public and private enterprises. It is quite surprising that till today, no one has applied a planned strategy to measure the flow of communication in an organization and its resultant effect on productivity. It becomes more relevant in today’s world where more and more emphasis is laid upon interpersonal communication, which may have a bearing effect on productivity.

Whether it is business or personal life, the role of communication is pivotal and important. Each individual in our society interacts with each other by means of communication. From our first cry at birth, we have been a communicating organism transmitting our thought, attitudes and ideas. Thus, nobody can feel at ease without effective communication. The word communication has been derived from a Latin word “ Commine” which means common. Consequently, communication involves transference of meaning among members. It is only through transmitting meanings from one person to another that information and ideas can be conveyed. Thus, communication facilitates exchange of information and perception.

Similarly, in an organization, information is the crux of communication. It is the most essential link between the means and ends, which are of great concern to the management. It may be studied, analyzed and stored for future references. Communication may also be considered as a bridge over the gulf between individual and groups, for it facilitates the establishment of unity of purpose in the organization. According to Keith Devis (1977), “Communication is defined as the process of passing information and understanding from one person to another.” It is essentially a bridge of meaning that enables a person to safely cross the river of misunderstandings that separate all people.Communication in an organization not only fosters motivation by clarifying goals and duties of the employees, but also provides a platform for the employees to release their emotional feelings and fulfillment of social needs. Communication also facilitates decision-making process in a organization.