In the era of information technology, e-banking has become one of the
most revolutionized components of today's economic growth. With the proliferation
of internet and computer usage, e-banking has become ideal for banks to
meet customer's expectations. The famous quote by Bill Gates that Banking is vital to
a healthy economy, but banks themselves are not (Serwer, 1995; Jeevan, 2000;
and Verma, 2001) highlighting the crucial nature of the electronic forces that are
affecting banks more than any other financial service provider group. Nowadays banks
are working hard to attract customers and retain their market share by providing
them with various innovative services through e-banking. In the world-banking map,
e-banking is gaining prominence globally day by day due to its apparent
advantages to customers, business entities as well as the banking industry as a whole.
Electronic banking or e-banking, a web-based service, enables customers
to access their accounts. It allows the customers to log on to the bank's website
with the help of the bank issued identification number. The banking system verifies
the user and provides access to the required services. The range of services
provided by the e-banking are: internet banking, Electronic Transfer Fund (ETF),
Electronic Clearing Services (ECS), tele-banking, mobile banking, Electronic Data
Interchange (EDI), Automated Teller Machine (ATM) and so on. The banks are combining
new electronic delivery channels almost everyday to their existing services. Bank
services are now just at the distance of one click from the mouse. Though e-banking
is getting popular and spreading very fast, in India most people do not know it
and people who know about it are reluctant to use it due to misconceptions like
password hacking, privacy, security, etc. Recent evidence suggests that an
internet-based consumer banking strategy may be effective, with reports of more profitable,
loyal and committed consumers compared with traditional banking customers (ABA,
2004; and Fox, 2005). The present study investigates the level of awareness among
the customers on the use of e-banking and their expectations from e-banking.
The paper is set out in four sections. First section deals with the earlier studies
on consumer's perception on e-banking services. Second section gives the
objectives and methodology employed and limitations of the study. Third section deals
with the results, findings of the survey based as an empirical analysis. Fourth
section gives the concluding remarks and suggestions. |