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Customers' Perception
of E-Banking: Factor Analysis
-- P Ambiga Devi and Malarvizhi V
Nowadays banks are working hard to attract customers and retain their market share by providing them with various
innovative services through e-banking. The banks are combining new electronic delivery channels almost everyday to their existing
services. Bank services are now just at the distance of one click from the mouse. Though e-banking is getting popular and spreading
very fast, in India most people do not know it and people who know about it are reluctant to use it due to misconceptions like
password hacking, privacy, security etc.The present study investigates the level of awareness among the customers on the use of
e-banking and their expectations from e-banking. From the findings of the study, it was inferred that the customers are satisfied with the
quality of e-banking services. But they face technical as well as administrative and procedural problems. Further to promote
e-banking services, it is of importance that the banks must ensure quality in customer service. `Quality in work' and `satisfaction of
the customers' are the two key words, which must be given sternest attention to promote a product.
© 2010 IUP. All Rights Reserved.
Customers' Attitude Towards Mobile Messaging Technology in Promoting
CRM: A Study
-- Ashok Khurana and Vikas Chaudhary
Customer Relationship Management (CRM) has attracted the attention of scholars and practitioners. Mobile messaging
has emerged as one of the fastest growing business technology initiatives since the web. Mobile messaging technology can be
used as an integrated marketing endeavor to strengthen the brand and cultivate customer acquisition and loyalty. The present
study evaluates the role of mobile messaging technology in promoting CRM.The study with the help of primary data examines
the attitude of customers towards the diverse types of promotional and message alerts received by them, the preferable
services/sector relating to which they would like to receive mobile messages. The study reveals that mobile messaging helps in
better CRM and promotes customer loyalty.
© 2010 IUP. All Rights Reserved.
Consumer Behavior Towards
Tata Nano: A Perceptual Study
-- B S Hundal and Saurabh Grover
Tata Nano was one of the longest awaited and most talked about automobile debuts in India. It is known as people's car. It is
an engineering marvel to come out of India in terms of cost efficiency, fuel efficiency and space efficiency.
This paper is an attempt to study the consumer behavior and also their perception towards car in the post-launch period.
Factors that motivate buyers to purchase this car have also been studied.
© 2010 IUP. All Rights Reserved.
Buyers' Preferences for Purchase of Selected Handicrafts With
Special Reference to Orissa
-- Manjusmita Dash
The craftsmanship of the arts and crafts embodies a tradition, which lives in the creative imagination of the artists of Orissa.
The beauty and charm of its crafts has always been a source of attraction to many Indian and foreign tourists. Today Orissa
handicrafts are thus reaching all corners of the world. A clear understanding of consumer behavior can give marketers a better idea of
how marketing works, enabling them to devise more potent marketing strategies. Usually outdated designs do not attract buyers.
In keeping with the changes in consumer tastes and preferences, artisans have to change their crafts. With change in the outlook of
the present customers, artists have to work accordingly, which can fulfill the requirements of the customers. So artists, in order
to satisfy and promote this business, should know the art of modern making and work according to the taste of the customers.
© 2010 IUP. All Rights Reserved.
Role of Hospitality Services
in Tamil Nadu Tourism
-- R Renuka
Hospitality services are playing an important role in the Indian economy.This industry is also facing many problems which
must be considered very seriously. The present study covers the role of hotel services in Tamil Nadu and the impact of tourism in
India's economic development. The present condition of this industry shows that India has got bright future, because of the
tremendous developments taking place in this service industry.
© 2010 IUP. All Rights Reserved.
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