A well-defined corporate culture can create an environment that leads the organization towards success. Adapting the cultural change, based on the competition, will make the organization sustain even in difficult times. Culture is all about attitudes, behaviors, technology, economy, laws, rules and regulations in a community or other conditions that influence an individual or a group. An organizational culture is based on the corporate vision, mission, values, goals, and by the actions of that organization. Values and norms, once established by a founder or leader will be transmitted within the organization and later based on its performance in the global economy, the best practices will be transmitted globally. Corporate culture reflects the personality of an organization. The culture of the organization provides the meaning, direction and clarity that drive the business to achieve its goals. It is necessary to change the culture of an organization to make sure that it fits the environment in which the organization operates. To become great from good, the organizations should follow the winning culture. The winning organizations create healthier environment, high performance culture and align the strategy, structure and focus on desired individual behaviors like fulfillment in their professional and personal lives.
A company's culture can be one of its greatest strengths or
weaknesses. The business world is beginning to appreciate
the power of cultural habits. Most change initiatives focus
on the operational and technical side, and completely ignore
the human side or the behavioral side of change. According
to one behavioral scientist, "Anyone who has ever attempted
to implement a change of any kind has experienced the phenomenon
of resistance to change by people and institutions".
Some of the cultural barriers that cause change initiatives
to fail are Turf issues: Internal competition between departments,
resistance to change of status quo, hierarchical structure
and top-down leadership style, heavy entitlement mindset and
poor empowerment, lack of accountability, and excessive blaming.
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