I've always been a person who sees the cup as half full. That's not an opinion - it's a fact. Those who know me well often have a few good laughs at my expense as I work diligently to shape my observations from the positive side of things. Sometimes I think this way of thinking is more of a compulsion than a habit. However, I'm not only not concerned about it; I'm quite proud of it.

So along comes the concept of reverse innovation and people run for the hills. What in the world can a rich powerful nation learn from another country that is far behind in its development? Maybe I should also ask, what can the rich learn from the poor? Pardon me for reaching into my half full mentality, but the answer is a ton! I'm not necessarily referring to a specific innovation, I'm referring to the concept itself.

The world has been in an economic free fall for quite sometime now. It seems like every business has suffered in its own way. Some have struggled more than others, but there are a few companies that have flourished. I'd like to refer to these companies as, `reverse innovation companies.' These are companies who before, now, and in the future believe in the concepts of reverse innovation. These are companies that do not necessarily cater to the wealthy, but rather the less privileged. Oh, and these companies are flourishing.