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Effective Executive Magazine:
Virtual teams : How to Structure and Manage Them?
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As a manager or a senior executive of a company imagine that you are forming, coordinating and managing a team that you cannot see. Moreover, this invisible team must deliver value to your company and you are responsible to get the work done. And to do this, all you have is more technology and less people. Confused? Welcome to today's new organizational reality diverse virtual teams.

In today's business and organizational context, it is common to see a work group or a team, whose members are placed in different parts of the globe and yet work together.

First, let us try to understand what exactly is a `virtual team'. Virtual teams are members of a group of who work closely together electronically even if they are based in different countries. The members might have different functions and work across organizational boundaries.

The evolution of virtual working and subsequently virtual teams has its roots in the intertwined trends of globalizations and information technology revolution. Globalization has enabled organizations to operate across, national boundaries. Advances in telecommunications, such as the Internet, e-mails, cellphones, and videoconferencing made virtual teams a reality. In turn, market factors such as shorter product life cycles, rapidly shifting customer tastes and international competitive pressures provided the driving force for the use of newly developed advanced technology to form virtual teams. Microsoft for example may have some of its product designers in one part of the US, its product development engineers and product test engineers in some other parts of the world. Texas Instruments has offices spread across the world including the US and India and these offices are linked through the same computing infrastructure like servers and other development tools. Majority of IT firms in India are having their mother servers installed in the US and all other teams and offices linked and working through it.

 
 

Virtual teams, Structure, organization, information technology, invisible team, technology, organizational reality, business and organizational context, different functions, organizational boundaries, virtual working, product development engineers, product test engineers, Texas Instruments, development tools, IT firms, international competitive pressures.