The organized retail market in India is at the nascent stage. The authors explain the challenges before organized retailing in India and the research issues in the Indian context. The Indian economy is in a state of rapid transition. The markets are evolving and consumers are growing in terms of purchasing power and choice. Various consumer groups with varied choices and preferences characterize the Indian market. Consumer demands being fragmented, there is the need to serve them through the application of expanded information.

Demand chains need to be more efficient as new ways are implemented to add value to the chain. Organized retail has finally arrived in India with a view to service these massive consumer segments.

Indian, fragmented, finally, evolving, expanded, economy, demands, Demand, chains, retail, consumer, economy, nascent,research issues Indian context, Indian economy,state of rapid transition, markets are evolving, consumers are growing.