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Management
Effective Executive

November '04
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ITC: The Real Rural Thrust
Challenges for Organized Retailing in India : A Research Agenda
Mergers and Acquisitions : A Business Strategy for Growth
Mission Critical : Marketing to Women
Customer Management : Use of Data Mining Tools
CSR: Paradigm Shift in Business Approach
Ethical Behavior : Manager's Dilemma
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Leading Asia the Fatherly Way : The Singapore Perspective

-- S Ganesh

It is said, in Asia father still knows best. This qualitative study, through the use of focus groups, examines the value of governmental support and its involvement. The paper delves deep into the concept and practice of father leadership , and unravels the problems and prospects inherent in the kind of father leadership as practised in Singapore, in passing urging other Asian countries to emulate it.

ITC: The Real Rural Thrust

-- CSV Ratna and Rama Krishna Neti

The story of ITC's rural ventures is not just a successful corporate case study but a powerful, effective and practical demonstration of how big corporate firms can participate meaningfully in the social reform process and yet, remain profitable.

Article Price : Rs.50

Challenges for Organized Retailing in India : A Research Agenda

-- Vinod Madhavan and VS Pai

The organized retail market in India is at the nascent stage. The authors explain the challenges before organized retailing in India and the research issues in the Indian context.

Article Price : Rs.50

Mergers and Acquisitions : A Business Strategy for Growth

-- Aman Agarwal and Yamini Agarwal

Mergers & Acquisitions (M&As) play a vital role as a growth factor in a business life cycle. In this article, the authors explain the M&A corporate successes (like Cisco, GE and Reliance), and the failures as well.

Article Price : Rs.50

Mission Critical : Marketing to Women

-- Pradip Sinha and Prashant Banerjee

The article explains why companies need to focus their marketing strategy on the `women' customers, and how it has become a necessity to retain their loyalty in order to have a competitive edge in this fast changing business scenario.

Article Price : Rs.50

Customer Management : Use of Data Mining Tools

-- NP Singh and RK Gupta

The article describes different types of data mining tools, and the potential areas of applications of those in customer management. In addition, it embodies a frame work for identifying the customers who need the attention of the organization for longer retention using data mining tools with particular reference to the telecommunication industry.

Article Price : Rs.50

World Trade Organization : Divide and Rule Tactics at Geneva

-- KP Prabhakaran Nair

The US and the European Union still dominate the trade negotiations. For developing countries to influence the trade talks, a high degree of solidarity in future negotiations within the developing countries is necessary.

Authentic Leadership :Reducing the Gap Between Lived and Espoused Values

-- Daniel D Elash

Reducing the gap between a company's self-professed stand, and the fallout of its actual decisions and executions, is vital for growth and survival. The author explains the approach a leader should take to reduce the gap.

CSR: Paradigm Shift in Business Approach

-- Nagendra Yadav and Debashish Sengupta

In this article, the authors give an alternative view of corporate social responsibility. According to them, CSR is "about how companies manage the business processes to produce an overall impact on society".

Article Price : Rs.50

Ethical Behavior : Manager's Dilemma

-- Colonel VRK Prasad

Managers in virtually every organization face ethical dilemmas on a daily basis, which are caused by the conflict between the economic performance of a company and its social responsibility. Research indicates that a fine balance between them is not only quite possible, but it is an operational need of the day as any tilt is going to be detrimental to the very survival of the organization.

Article Price : Rs.50

 

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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