The visionary leadership at Videocon has been successful in making the company global.
Nowadays, many Indian firms aim at going global. In line with the move, companies like Tata Motors, Bharat Forge, Sundaram Fastener, Infosys, Ranbaxy Laboratories, etc., have planned for international growth as part of their business strategy. However, there is no single way to guarantee their growth; nevertheless it is important for any firm to balance the home needs and the international business opportunities. Many Indian firms in the auto component manufacturing sector, are moving to the next phase of value chain by acquiring foreign firms to improve their technological capability.
Videocon is a well-known name in the field of household appliances, consumer electronics goods, and manufacturing of components like glass shell, compressors, and Color Picture Tubes (CPTs) for TVs. It is a major exporter of glass shells and CTVs to major brands in the world. The company has diversified into the oil and gas sector wherein it has got one offshore block in Sudan and four in Jordan.
Videocon's top management had a vision to take the brand abroad since 1999. The company took steps to globalize, before embarking on its acquisition spree. It has two units in China, which produce 5 million units of CPTs a year. |
