COVER
STORY
The
Merger of Titans : Adidas Gets Reebok, Nike Beware!
- - Sadhu Ramakrishna, Pradip Sinha
With
the recent acquisition of Reebok's business, Adidas
is betting high on its position in the US as well as
in the global sporting goods market. But, will this
combination bear an impact on the market leader Nike?
©
2005 IUP. All Rights Reserved
BUSINESS
STRATEGY
Videocon
: A True Indian Multinational Company
- - Satish Ailawadi , CS Kale
The
visionary leadership at Videocon has been successful
in making the company global.
©
2005 IUP. All Rights Reserved
BUSINESS
STRATEGY
What
it Takes to Make an Indian Enterprise Global :We Can
Do it!
- - P Narayanan
The
making of a global Indian enterprise should start from
a more fundamental level, appealing to the social, cultural
and economic flavor of our country's past, present and
future.
©
2005 IUP. All Rights Reserved
BUSINESS
STRATEGY
Corporate
Social Responsibility : Aligning with Business Strategy
- - S Aramvalarthan , Pc Sekar
Failure
to align CSR initiatives with corporate strategy may
have disastrous consequences for a company.
© 2005 IUP. All Rights Reserved
MARKETING
Indian
Marketing : Adapting to the Emerging Digital Economy
- - Subhadip Roy
E-business
and database marketing are being increasingly used by
Indian companies to market their products and services.
©
2005 IUP. All Rights Reserved
CORPORATE
GOVERNANCE
Anil
Ambani Ko Gussa Kyon Aaya? : Lessons for Family-owned
Business
- - Satheesh Kumar TN
The
Reliance episode involving sibling rivalry between the
Ambani brothers, has helped in bringing out the challenges
before family patriarchs, corporate boards and regulators.
©
2005 IUP. All Rights Reserved
CORPORATE
GOVERNANCE
Whistle-blowing
: The Crying Need of the Hour
- - K Suresh
Unless
internal codes are drafted and punitive actions are
taken against the culprits exposed by whistle-blowers,
unethical and illegal activities will be difficult to
curb.
©
2005 IUP. All Rights Reserved
HRM
Manpower
Planning : Key Issues in Manufacturing Organizations
- - Panchanan Chaudhuri
In
today's economic environment, it is of utmost importance
for manufacturing companies to lay emphasis on manpower
planning.
©
2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Manager,
Know Thyself! : "Introspection in Management"
- - Colonel VRK Prasad
Behavioral
competence, a function of emotional competence, which
by itself, is a combination of personal competence and
social competence, can only be improved by regular introspection.
©
2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Smart
Negotiation : A Win-Win Game
- - Patrick Low Kim Cheng
Smart
negotiaion aims at a win-win situation whereby both
parties are happy or content.
©
2005 IUP. All Rights Reserved
ENTERPRISE
RISK MANAGEMENT
Business
and Financial Risks : Understanding the Linkages
- - A V Vedpuriswar
Business
and Financial risks must not be seen as watertight compartments
in today's global business environment.
©
2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
IT
Revolution in India : Effect on Socio-economic Environment
- - K Sethumadhavan
Information Technology has brought about a revolution
in the country and has restructured the society to a
certain extent.
©
2005 IUP. All Rights Reserved
LEADERSHIP
Warren
Hastings : Leadership Lessons
- - Amit Singh Sisodiya, Nidhi Joshi
Warren
Hastings, who rose from the ranks to become the first
Governor General of India, offers valuable lessons in
leadership.
©
2005 IUP. All Rights Reserved
INTERVIEW
Lay-offs:
Both a Solution and a Problem
- - Pradip Sinha
Dave Ulrich is Professor of Business Administration
at the University of Michigan. His teaching and research
addresses the question: How to create an organization
that adds value to employees, customers, and investors?
©
2005 IUP. All Rights Reserved
RESEARCH
PAPER
Understanding
Students' Expectations : A Case Study
- - D Malmarugan , NRV Prabhu
Academic
institutions should realize that understanding students
requirements and fulfilling those would indeed help
them in achieving sustainable growth.
©
2005 IUP. All Rights Reserved
BOOK
REVIEW
Think
Big, Act Small : How America's Best Performing Companies
Keep the Start-up spirit alive
- - Jason Jennings
In
this simple but engaging book, Jennings captures commonalities
amongst US companies that have shown consistent long-term
growth and profitability, by examining the workings
of those that have increased revenues and profits by
10% or more for over 10 years. Some of the companies
are not commonly known, some of their businesses are
"less-than-sexy," and some of their leaders are not
celebrities. Yet, their businesses provide key lessons
on the methods to achieve sustained profitable growth.
Since 1960 for example, one of the companies highlightedKoch
Industrieshas grown 1300 fold, while GE has grown 600
fold, and the S&P index has grown a 100 fold.
© 2005 IUP. All Rights Reserved
CASE
STUDY
Biocon
: Kiran Mazumdar-Shaw's Entrepreneurial Dream
- - Vivek Gupta , K Yamini Aparna
If
I can build a company like Biocon, anyone can. The first
step was to dream, however big or small. If you have
a vision, no matter how big or small, a plan, no matter
if it is imperfect, but if there is passion and conviction
for it, success is inevitable."
-
Kiran Mazumdar-Shaw
© 2005 IUP. All Rights Reserved |