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The six-sigma philosophy was first originated by Motorola in 1987; the
very concept was evolved to reduce defects in the products and processes.
The company won the Malcolm Baldrige National Quality Award in 1988 for
evolving such a process. Then onwards, six-sigma has been given credit for the
success of organizations (Breyfogle et al., 2001). Six-sigma seeks to reduce defects
as low as 2 ppb (parts per billion) outside the customer's specification limits; in
other words, the process variation in six-sigma is half the specification limits.
Here, in six-sigma, the outputs are normally distributed and 99.73% outputs are
within the ±3 limit (Chase et al., 2007). In the
±3 limit, 0.27% outputs are outside the specification limit, which means that 2,700 ppm (parts per million) is
the defect rate. The six-sigma philosophy reduces this probability of
producing output outside the specification limit as low as 2 ppb.
Since its inception, six-sigma has been adopted by various industries,
though it has always been considered suitable for manufacturing industries. Antony et al. (2007) argued that although the original goal of six-sigma was to
improve processes in manufacturing industries, the service sector also needs its
attention. They further argued that six-sigma will help to improve the processes in
the service sector as well, which will, in turn, enhance customer satisfaction
and increase market share, ultimately increasing profitability. The service sector
in India contributes around 55% of the GDP while the manufacturing
sector contributes around 15% of the GDP.
The service sector needs to embrace six-sigma for enhancing
customer
satisfaction and its overall experience. Since this concept was meant for
manufacturing processes, the six-sigma philosophy in the service sector needs to
understand the source of defects and develop the means to reduce these defects so as
to achieve higher profits.
Chen et al. (2005) took the Taiwan automobile industry as an example to see
the effect of the six-sigma method on the quality process. The authors used
Kano's five quality mechanism, Herzberg's dual factor theory, and Maslow's
hierarchy of needs to measure the performance of customers' requirements. The
authors prepared a questionnaire, established customers' requirements and identified
key quality specifications. They finally suggested how to control quality
mechanism and what the steps of evaluation of the process are. They used the
Define, Measure, Analyze, Improve, and Control (DMAIC) approach to
improve product quality. In their paper, the authors recommended the Taiwan automobile
industry to use the six-sigma method to achieve perfect product quality and service
value, which will, in turn, result in better customer satisfaction and profits. |