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The IUP Journal of Management Research
Focus

The concept of corporate social responsibility is gaining importance nowadays. It calls upon businesses to follow ethical practices while dealing with various people including the employees, suppliers, dealers, customers, etc. Unfortunately, all the companies are not equally committed towards their social responsibility. We repeatedly hear about various scams taking place in the business world. In this backdrop, creation of awareness among the youth regarding corporate social responsibility is necessary. The youth of today is the driving force of tomorrow. The paper, “Attitude of the Youth Towards Corporate Social Responsibility in India: A Study of Jalandhar District”, by Rajan Sharma and Megha Sharma, is an attempt to understand the attitude of the youth towards the concept of corporate social responsibility. The data has been collected on the basis of 46 queries relevant to the required information and it has been analyzed with the help of factor analysis. The effort is towards finding the minimum number of factors that, if incorporated by the business in its day-to-day operations, can make it socially responsible as well as socially acceptable in the true sense.

Quite a number of management education institutes have evolved in a short span of time in the recent past. Most institutes use Management Aptitude Test (MAT) scores for the selection of candidates. It was observed in many instances during group discussions and personal interviews that people with poor MAT scores did better than the candidates with higher MAT score. In this backdrop, Rituraj Kumar has made a correlational study of the scores of MBA students in the paper, “Correlation Study of MAT Score, IQ and GPA of MBA Students”. The results indicate that although there is a strong relationship between the chosen variables, namely, MAT score, IQ and GPA, MAT score is, in fact, a poor predictor of Intellectual Ability (IQ) and it is not a very reliable indicator of academic achievement (Grade Point Average (GPA)) either.

The BPO industry has expanded rapidly over the past few years, but it is not able to sustain its employees for a long time due to differing shift timings and monotonous work. Hence, the role of management in retaining the employees is immense. In the light of this, Anupama Dullo Raina and M G Shahnawaz, in their paper, “An Exploratory Study of Managerial Motivation in the BPO Industry”, have made an attempt to find out why some employees are more (or less) satisfied than others in terms of their affective response to the company they are working for. Specifically, they examined the role of certain dimensions of organizational climate as ‘predictors’ of company satisfaction. The study states that scope for advancement and wage benefits are the most important predictors of company satisfaction.

Human resource is one of the most vital assets of an organization. It handles all physical and financial resources in an organization. Without its efforts, the non-human resources remain idle. The sugar industry plays a very significant role in the development of rural areas. The economy of western Maharashtra and its vicinity is highly influenced by the sugar industries situated in this area. The paper, “A Critical Study of Human Resource Practices in Selected Sugar Factories”, by A M Gurav and Pralhad Krishna Mudalkar, examines the role of human resource workforce and its contribution to the development of the sugar industry. It also examines the role of human resource practices adopted by the selected sugar factories from cooperative and private sectors.

-- K Rajanath
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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Management Research