Advertisements are the most powerful means for communicating the marketing message to the target audience. The presence of likeable attributes in ads has profound effect on the mindset of the audience and results in creating a positive image about the ads and consequently, the brands. This article focuses on understanding and using likeability in television commercials.

Attitudes have a great say in bringing the best of performance and increasing productivity levels in any organization. It is widely proven in management theory about the impact of attitude building in eliciting quality output from the employees in an organization. Two of the top five ivy league business schools namely, Harvard and Stanford have stated that 85% of the reasons a student gets a job and continues in that job is due to `attitude' and 15% is due to technical or specific skills(based on well-researched studies). We spend money on education and hardly spend money in building positive attitudes, which are supposed to be learnt as we get educated. This article explains how one's attitude influences the productivity levels in organizations.

Attitude plays a major role in bringing the best performance in organizations. Most often, attitudes are acquired through one's own experiences in life, be it good or bad. The question is whether the emphasis is on skill building or attitude building. If more people knew what it fetches, if they develop and maintain a positive attitude they would probably invest more time in doing so. Success is a process not an event. If we believe we are born to win, we should also know that to be a winner we must plan to win, prepare to win, and then we can hope to win. Begin the day and end the day by reading or doing something positive, which will have lasting impact on the efficiency of the work you wish to accomplish for the day. Invest the time in building appropriate attitude and it will pay off in enhancing one's skills as well as one's performance, which are essential to move up in career.

The process of transfer of training has a great impact on job performance, effectiveness and satisfaction. There is a limited number of studies focusing specifically on the role of managers in the process. Some of the important studies on effectiveness of training have broadly focused on the impact of managers' reinforcement on participants' job attitude, performance, efficacy and satisfaction in the process of the transfer of knowledge, skill and attitude to be acquired through training programs in the workplace.

The Impact of Attitudes in Improving Performance: Attitudes Determine Ones Altitude, organization, performance, motivation, corporate, employees, quality, business, profitability, management, productivity, skills, knowledge, managers, effectiveness, products, factors, functions, development, emotional, efficacy, Intelligent, communication, psychologists, relationship, services, successful