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The IUP Journal of Soft Skills


December' 07
Focus

It is an accepted fact that attitudes give rise to behavioral patterns, as it is essentially one's disposition towards the environment and other issues, which dictate the posture towards it.

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The Impact of Attitudes in Improving Performance: "Attitudes Determine One's Altitude"
Building Human Psycho-Technological Efficiency Through Neuro Linguistic Programming
A Perspective on Self-Efficacy Beliefs for Academic Achievement
Cocktail of Domain Know-How with Soft Skills
Music: Therapy for the Soul
Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation
Success Built to Last: Creating a Life That Matters
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The Impact of Attitudes in Improving Performance: "Attitudes Determine One's Altitude"

-- N Vijaya Lakshmi

Attitudes have a great say in bringing the best of performance and increasing productivity levels in any organization. It is widely proven in management theory about the impact of attitude building in eliciting quality output from the employees in an organization. Two of the top five ivy league business schools namely, Harvard and Stanford have stated that 85% of the reasons a student gets a job and continues in that job is due to `attitude' and 15% is due to technical or specific skills(based on well-researched studies). We spend money on education and hardly spend money in building positive attitudes, which are supposed to be learnt as we get educated. This article explains how one's attitude influences the productivity levels in organizations.

Article Price : Rs.50

Building Human Psycho-Technological Efficiency Through Neuro Linguistic Programming

-- Kunal Gaurav

High-quality interpersonal skills of managers and employees have become the building block for any organization to grow these days. The skill to build and maintain long lasting relationships with others has become the prime purpose of every organization and to cater for this, organizations always remain in search of people with good communication skills, interpersonal skills, team building and problem-solving abilities. It is a fact that the persona of a person is vastly enriched after imbibing these qualities. This paper discusses the role of Neuro Linguistic Programming (NLP) in the development of personality that ensures success in personal as well as in professional life.

Article Price : Rs.50

A Perspective on Self-Efficacy Beliefs for Academic Achievement

-- M Madhavi Latha

This paper emphasizes on the construct of self-efficacy, which was introduced by Albert Bandura, 1977. The importance of self-efficacy beliefs in offering resilience to adversity and averting vulnerability to stress and depression is well-established. This fosters a sense of positive well being, which can become predictors of level of accomplishments. This vital function of self-efficacy can help to improve personal competence, which is an essential prerequisite for academic achievement. For facilitating academic achievement, self-efficacy beliefs can be fostered through various environmental influences. An insight into the sources of influence in the environment and conceptual distinction between self-efficacy and self-concept provides a substantial base for planning appropriate interventions. Therefore, the role of self-efficacy beliefs for psychological well-being and academic achievement is well supported by research in this area. The scope of using these research findings for practical applicability finds relevance for addressing the needs of students by planning appropriate interventions and for further research initiatives.

Article Price : Rs.50

Cocktail of Domain Know-How with Soft Skills

-- Manishankar Chakraborty

The need for soft skills has increased manifold over the last few years. Professionals need to possess a high soft skills quotient, apart from the domain knowledge in order to succeed in this competitive era. Research findings have quite often shown that professionals with better soft skills were able to create a marked difference not only in the marketplace, but also within the company. Success at the workplace calls for altogether different skill sets and understanding which might even lead to the academic toppers taking a back seat vis-à-vis their `below average' peers in terms of domain knowledge taking a better position. The need of the hour for professionals is to understand the importance of learning, unlearning and relearning, which in turn calls for above average soft skills quotient. This paper is a compilation of research findings from a business school of central India, which proved that the students having diverse aptitude, attitude and command on domain areas were ultimately segregated on the basis of their blending capability of soft skills with that of the domain know-how.

Article Price : Rs.50

Music: Therapy for the Soul

-- Jyotika Saxena

This paper discusses music therapy and its effect on our mind and soul. Music has for long been used with therapeutic intention. There have been several relaxation techniques in which music has been an important element. There are several kinds of music, which help us to relax, and at the same time there is music which makes us restless and tends to change the mood of the listener. It is generally seen that a soft and soothing tone helps to relax the body and mind. Music, as a therapy has been effective for both children and adults and has shown wonderful results if used in a suitable form. Music becames a part of our life since the time we are born, in different forms. India is a very ancient country with a very old civilization, which has a rich heritage of music in which different ragas have been used at different hours of the day. There is a different raga for every season of the year, which has in fact shown to be very effective during that particular season.

Article Price : Rs.50

Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation

-- Author: Lynne Truss Reviewed by Brenda Coutinho

Any lover of punctuation who has laid his or her hands on the book Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation, will definitely recommend it to others. It is a book which stirs up the emotion in us, which we had felt at seeing misplaced apostrophes in a sentence like -"My mother", said the boy, "is a thief." Instead of- My mother said, "The boy is a thief." Our blood boils and we feel like thrashing culprits who indulge in errors like -`Shes' going' instead of `She's going' and yet argue that it doesn't make much difference.

Article Price : Rs.50

Success Built to Last: Creating a Life That Matters

-- Authors: Jerry Porras,
Stewart Emery,
and Mark Thompson Reviewed by Laurainne Theogaraj

"If you want success built to last, then create a life that matters," says Jerry Porras, in his best selling book Success Built to Last: Creating a Life That Matters. In his previous book, Built to Last co-authored by Jim Collins, Porras has written about enduring companies and what made them exceptional. This time in his latest book, he teams up with Stewart Emery and Mark Thompson to write about enduringly successful individuals. They believe that enduring organizations and sustainable societies can be built only by people who can create meaningful success, success that lasts.

Article Price : Rs.50
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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