Advertisements are the most powerful means for communicating the marketing message to the target audience. The presence of likeable attributes in ads has profound effect on the mindset of the audience and results in creating a positive image about the ads and consequently, the brands. This article focuses on understanding and using likeability in television commercials.

This paper discusses music therapy and its effect on our mind and soul. Music has for long been used with therapeutic intention. There have been several relaxation techniques in which music has been an important element. There are several kinds of music, which help us to relax, and at the same time there is music which makes us restless and tends to change the mood of the listener. It is generally seen that a soft and soothing tone helps to relax the body and mind. Music, as a therapy has been effective for both children and adults and has shown wonderful results if used in a suitable form. Music becames a part of our life since the time we are born, in different forms. India is a very ancient country with a very old civilization, which has a rich heritage of music in which different ragas have been used at different hours of the day. There is a different raga for every season of the year, which has in fact shown to be very effective during that particular season.

"The true harmony of music comes from the harmony of the soul, its true source, and when it comes from there, it must appeal to all souls."

Music therapy is the recommended use of music and musical interference to reinstate, uphold, and improve emotional, physical, physiological, and spiritual health and well-being. Music becomes a part of our life since the time we are born. The mother sings lullabies to make the child fall asleep. From the starting of the school days, basics like ABC, 123 and nursery rhymes have been taught through music.

Music surrounds our lives—we hear it on radio, on television, while traveling, on home stereos and so on. We come across it in the smooth tunes of a classical concert or in the devotional strains of a bhajan, the wedding band, or the cutter in the fields breaking in an impromptu song. Even bathroom singing gives a cheerful start to the day.

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