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"If you want success built to last, then create a life that matters," says Jerry Porras, in his best selling book Success Built to Last: Creating a Life That Matters. In his previous book, Built to Last co-authored by Jim Collins, Porras has written about enduring companies and what made them exceptional. This time in his latest book, he teams up with Stewart Emery and Mark Thompson to write about enduringly successful individuals. They believe that enduring organizations and sustainable societies can be built only by people who can create meaningful success, success that lasts.
The authors redefine the conventional meaning of success, which accordng to dictionary—is attaining fame, wealth and power—a concept that includes meaning, fulfillment, happiness and lasting relationships. Why is it that conventional success which people yearn for and strive hard to achieve, only end up leaving them disappointed, dissatisfied, empty and unhappy? The answers are found in the book Success Built to Last: Creating a Life That Matters.
The authors interviewed more than 200 such remarkable people who had achieved lasting success. Those personalities were drawn from every walk of life and every rung of society—Nobel Laureates, CEOs, billionaires, social activists, the rich and the famous as well as unsung heroes of varying backgrounds. What were the pathways they trod, what were their travails and setbacks? What underlying values, beliefs, and action-styles helped them to harvest success from failure, and wisdom from wounds, to create a life that matters and earn enduring success? The authors discovered a common link, passion for living a life that mattered. Throughout the book the authors refer to them as `Builders', because they do things to build a life, which will endure and flourish even beyond their lifetime and make a difference in the world they live. The objective is often a personal cause or calling that embodies their passions. |
