Case Folio
The IUP Journal of Management Case Studies
Contents : (Jun' 2019)

Apple's HomeKit: Bringing the 'Internet of Things' into Homes
Namratha V Prasad and Debapratim Purkayastha

© 2019 IUP. All Rights Reserved.

Blue Shears: Bespoke in Japan
Caroline S L Tan

The case introduces the students to the world of Blue Shears and bespoke tailoring, as it faces the question of whether to expand its market or otherwise and how to manage its brand and social media platform more effectively. What is interesting about this case is that it can be used in different courses from three different angles: Segmentation, Targeting and Positioning (STP), social media marketing and brand management.

© 2019 IUP. All Rights Reserved.

Dr. Reddy's Laboratories: Challenges Ahead for Erez Israeli
Rupali Chaudhuri and Indu Perepu

© 2019 IUP. All Rights Reserved.

Jan Aushadhi - Taking Medicines to the Masses
Anil Anirudhan, K B S Kumar and Sanjib Dutta

© 2019 IUP. All Rights Reserved.

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