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Effective Executive Magazine:
Information and Communication Technology (ICT) in Indian Agriculture: Disseminating Information to Farmers
 
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The Indian agricultural sector is leveraging the Information and Communication Technologies (ICT) to disseminate the right information at the right time. The cost factor in face-to-face information dissemination and the difficulties in reaching the target audiences have necessitated the introduction of ICT in agriculture. This article discusses the different models related to ICT in Indian agriculture like, Kisan call centers, The Gyandoot project, Bhoomi project, Village knowledge centers, and AGMARKNET. In the end, the article discusses the barriers and the outlook of ICT in Indian agriculture.

Indian Agriculture contributes 22% of our GDP, and approximately 60% Indians derive their livelihood from the agricultural sector. Today's farmers want not only the two-time bread for their families from their hard sweat, but also surplus food production, which can be sold in the market to get sufficient money to fulfill their other daily needs. Also, private sector initiatives like contract farming have commercialized the Indian agricultural sector. It has also seen many new concepts and theories substituting the traditional methods. Introduction of Information and Communication Technology (ICT) is one of them, which enables the dissemination of requisite information at the right time. This revolution in information technology has made access to the information easy and cost-effective.

ICT is an integration of the technologies and the processes to distribute and communicate the desired information to the target audience and making the target audience more participative in nature.

 
 
 

 

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