In today's cost competitive environment, organizations are working overtime to maximize their efficiencies worldwide. As a result, firms are focusing more on their core competencies and relying on outsourcing of non-core activities to cost-efficient locations such as India and China, that provide low-cost pharmaceutical and IT services due to economies of scale.
In the Life Sciences industry, majority of the multinationals or top-tier companies outsource services such as clinical research, manufacturing and marketing. The
reasons for outsourcing differ for each service. India's agreement in 2005 to
respect global patents have encouraged multinational pharma companies to bring
newer drugs into the country. Indian companies with strong marketing networks
and well trained teams are looked upon favorably by overseas companies for "in-licensing"
alliances, which allows Indian companies to market patented drugs produced by
overseas companies. In return, the foreign partner gets a cut from the drugs'
turnover in India. Due to patent protection, the product would have minimal competition
enabling the company to penetrate the market at premium price, enabling larger
margins. Apart from these factors, marketing alliances with Indian companies provide
an excellent growth opportunity for smaller innovator companies that may not want
to build in India and will enable them to gain a quick entry into the lucrative
Indian market, without risking a high investment. Other option is to buy a company
or establish a subsidiary which would involve significant costs and time. In case
of manufacturing and clinical research, faced with rising cost pressures, innovator
companies have little choice but to outsource non-core activities. Contract Research
and Manufacturing Services (CRAMS) pertain to outsourcing services/products from
low-cost providers. Pharmaceutical multinationals have traditionally been outsourcing
intermediates, APIs (Active Pharmaceutical Ingredients) and formulations (finished
dosage forms). Since the late 1990s, CRAMS has gained more importance, as the
MNCs have come under pressure to maintain their profitability. CRAMS basically
consists of the following two activities: Contract research (including custom
chemical synthesis and clinical trials) and Contract manufacturing. |