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Global CEO Magazine:
Akio Morita : Building Sony
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This article traces the life of Akio Morita from his birth, through his youth and later, as a start-up entrepreneur at the age of 25. Morita's determination, extraordinary drive, emphasis on innovation and creativity resulted in Sony becoming an electronic giant. It brings out his extraordinary drive and team partnership with Ibuka Masaru, his co-founder. The partnership resulted in a successful venture and brand new ideas: The walkman personal cassette tape-player, the one of a kind Trinitron picture tube, the video cassette-recorder, which launched the `video age', the Sony playstation, etc. Indeed Sony's technological achievements are synonymous with the emergence of Japan as an economic powerhouse. Morita's far-sightedness and global outlook have contributed in the building of Sony as one of the first global corporations.

 
 
 

Akio Morita was born in Nagoya, Japan in 1921, the son of a wealthy sake brewer, groomed from the third grade to become the successor of a 14-generation family business. As the eldest son, he was destined to be the legal heir of that business. In Morita's own words, his business education started very early in life. At the age of 10, his father made him attend board meetings. He was taught to monitor the brewing process and evaluate the quality of sake-brewed at the factories. He was also given key lessons in managing people-skills that would serve him well in the future.

When Morita reached 10th standard, he realized that he was more interested in mathematics and physics. However, as Japan's defeat in the war looked inevitable, especially after the Americans dropped an atomic bomb on Hiroshima in August 1945, the life of Morita, a 24 year-old student at Osaka Imperial University, changed drastically.

Trained as a physicist, he joined the Japanese Navy as a lieutenant during World War II. It was at the Navy's Wartime Research Committee, Morita met Maseru Ibuka, an electronics engineer. In true entrepreneurial spirit, Morita traded the life in the sake-brewing family business, for the uncertainties of a start-up. Morita along with Ibuka founded Tokyo Tsushin Kogyo KK (Tokyo Telecommunications Engineering Corporation, the forerunner to Sony) in the rubble of post-war Japan.

 
 
 

Global CEO Magazine, Akio Morita, Global Corporations, Tokyo Telecommunications Engineering Corporation, Gross Domestic Products, GDP, Autocratic Leadership, National Academy of Television Arts and Sciences, International Council of Television Arts and Sciences.