With the arrival of multinational firms, the firms are compelled to maintain their competitiveness in order to successfully hold their market share. At the same time, the complexity in the organization is also growing as a result of globalization and IT revolution. This is the fact that quality human resource is one of the most important resources with the organization that ensures the sustainable competitive advantage in the long run.
Every generation of managers feel that they had to face more change than their previous counterparts. If we observe, we can find that this trend of demand for change does not show any signs of slowing down. There are no simple solutions which can counter turbulences as the success in such situations will entirely depend on the soundness of the strategic decisions and its successful implementation. Business-driven HRM ensures that the strategy is the driving force for all HR policies and plans, and that the consideration of the human element is vital for all important decisions. The common forces of change which are immune to geographical boundaries and affecting all types of organizations are: Competition, demanding customers, accelerating pace of technological obsolescence and the pressure to deliver shareholder value. The common responses to the forces of change are cost emphasis, time consideration, closeness to customers, cultural change, flexibility, fast reaction and engaging in new forms of relationship with suppliers for quality, costs and strategic reasons.
Nowadays,
strategic management is quickly replacing strategic
planning because it is a more comprehensive way of managing
a business as it emphasizes the management of strategy
with a focus on implementation and control. The evolution
of the strategic management took place through the following
four phases: Phase 1 Extended budgeting, Phase 2 Forecasting,
Phase 3 Externally-based planning and finally Phase
4 blends both strategic planning and strategic management
into one process of strategic management, which incorporates
the `soft behavioral issues' along with the `hard' aspects
of the external environment. |