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The IUP Journal of Management Research
E-Recruitment and Customer Satisfaction: An Empirical Study in and Around Kolkata
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E-recruitment and customer satisfaction in Kolkata has been chosen as topic of this research in view of the growing importance of E-recruitment both to recruiters as well as job seekers. The main objective of this paper is to identify: key variables responsible for customer satisfaction, factors contributing to make job portals effective and providing competitive advantage to service providers.

 
 
 

Now-a-days, there is an increasing dependence on the Internet as it gives us unique opportunities to improve our efficiency. It is indeed interesting that all business and organizations that operate on the Internet are essentially those that provide services. This may be in the form of providing information, or facilitating transaction or attending to the basic customer service function. Starting from sourcing of input material to selling it to target customer, along with post purchase service, total supply chain management is being done with help of computer system via the Internet. In some cases, vital business information of an organization is stored in distributed database and real-time operations are performed with the help of the Internet. Online recruitment, or E-recruitment, is one such service. Here, the Internet has come up as one of the most efficient methods of sourcing the right human resource. Human resource is no longer considered as a mere business requirement; rather it has distinguished itself as one of the core assets of any organization. Narayan Murthy's statement, "My Company's assets walk out of the door every evening," truly captures the dynamics of new economy. With such a great emphasis on human capital, it is essential for every organization to adopt means that offer quality recruitment solutions at competitive costs. This is where the realm of e-recruitment starts. The Internet has now become a very powerful and effective tool at everybody's disposal and is frequently used by HR Managers as an effective communication medium. E-Recruiting reduces the cost of the recruitment process, reduces the time taken to identify appropriate candidates and helps organizations improve the quality and quantity of the applicants' pool.

From an organization's viewpoint, a typical recruitment process, can be divided into four main phases: describing the requirements of the job position after manpower analysis; issuing advertisements regarding the job; posting and receiving of applications from potential candidates; and evaluation, selection and final decision making. Conventional recruitment has always been a time- consuming and paper intensive process. It also tends to strain the monetary resources. This is where the on-line or e-recruitment firms comes in. E-Recruitment firms are taking care of the marriage between `right candidate and right job'. By appealing to both active and passive jobseekers, recruitment websites save both time and money for the companies and job hunters. E-Recruitment is not just restricted to specific websites either. Many major companies are using some form of e-Recruitment, enabling candidates to e-mail their CVs to the human resources department directly, and that too at the click of the mouse. As a result, managers too are finding efficient and qualified candidates to fill a variety of professional positions. Moreover, there is an advantage of screening web resume data warehouses to match the best candidates with the proper positions. Regardless of the size of the company, online hiring process is a more cost-effective and faster route to locate the right candidates for the job. The Internet search is no longer an option, but a necessary requirement for the success of the companies and the workforce. Companies need to decide which online sites are better suited to meet the employment needs within their industry, what queries can be used in analyzing the resume data within the online employment warehouses, and how accurate information can be obtained and verified by using the web data files. Due to the huge amount of resume data flowing through the Internet, today specialized websites have been developed to serve particular industries. Overall, database warehouse for online employment have grown tremendously since the 1990s and have helped major online sites to branch out into specialized sites to handle data more efficiently.

 
 
 

Management Research Journal, E-Recruitment, Internet Technology, Online Recruitment, Business Statistics, Research Methodology Methods, Electronic Media, IT Organizations, IT Organizations, Skill Assessments, Recruitment Process, Customer Satisfaction, Supply Chain Management.