|
Management of Human Resources
in an Agricultural Research Farm:
A Case Study
- - P Manikandan and R Kalpana Sastry
Farm operations constitute one of the important activities in any agricultural research institute,
and consequently, labor management has become an important component of human
resource management in agricultural research institutions. Some of the possible reasons include
seasonal requirements of labor for agricultural operations, genuine demands from scientists for support in
their research work, general awareness of societal issues among the work force, rights for weaker
sections of the labor group, and legal judgments and government orders. This paper presents a case
study, developed by incorporating these various issues and realities prevalent in agricultural
research institutes. The case study provides an opportunity for decision makers and managers concerned
with the management of agricultural research farms and farm workers to think on the lines of
commitment of the leader of the institution to the hard core realities and problems of labor force, need for
effectively dealing with the Labor Court issues, mismatch that exists between the number of scientists
and the labor force available in agricultural research institutions, utilization of labor force for research
work, poor accountability of farm workers, monotony in the nature of farm workers, and other
issues concerning farm worker management. The case study serves as a useful teaching tool in
management-training programs to orient the learners to the issues of human resource management in
research institutions, in general and agricultural labor management, in particular.
© 2009 IUP. All Rights Reserved.
Fund Management and Profitability: A Study on their Relationship with Reference
to Selected Pharmaceutical Companies in India
- - Debasish Sur and Kaushik Chakraborty
Although during the last four decades, in the US, UK and some other developed countries a
considerable number of studies have been carried out on the evaluation of the interrelationship
between management of fund and profitability, this debatable issue has not been addressed with
due importance in India. Moreover, the findings of the studies so far made are conflicting in
nature. Therefore, a controversy is still persisting over this issue. Furthermore, no study on the
Indian pharmaceutical industry in connection with this unresolved issue has yet been made in the
recent past. In this backdrop, this paper makes an attempt to examine empirically the relationship
between fund management and profitability of 25 selected pharmaceutical companies belonging to the
Indian private sector during the period 1993-94 to 2004-05. The issue has been tackled using
relevant statistical tools and techniques.
© 2009 IUP. All Rights Reserved.
E-Recruitment and Customer Satisfaction: An Empirical Study in and Around Kolkata
- - Ashutosh Kar and Siddhartha Bhattacharya
E-recruitment and customer satisfaction in Kolkata has been chosen as topic of this research in
view of the growing importance of E-recruitment both to recruiters as well as job seekers. The main
objective of this paper is to identify: key variables responsible for customer satisfaction, factors
contributing to make job portals effective and providing competitive advantage to service providers.
© 2009 IUP. All Rights Reserved.
Impact of R&D Versus Marketing on Sales Growth in Indian Industrial Sectors
- - Shirshendu Ganguli
Analysis of sales growth in industries of any country is a very complex procedure, as there are
several factors which contribute to sales growth. Previous researches have shown that R&D activities
contribute towards growth of sales. But in general, high R&D oriented industrial sectors are not that much
of marketing savvy. But there are sectors in which marketing also affects sales growth. In this study,
the author has considered 10 industrial sectors which show substantial amounts of R&D spendings over
a period of 11 years (1995-96 to 2005-06) and then calculated their R&D and marketing intensities
as well as sales growth, in order to analyze the effects of both on the sales growth. The techniques
used for the analysis are basically correlation and
regression analysis.
© 2009 IUP. All Rights Reserved.
CRM: A Strategic Approach
- - Kaushik Mukerjee and Kundan Singh
Customer Relationship Management (CRM) held out a lot of promise in the
mid-1990s, but a considerable number of failures caused concern
about its usefulness. Though various researchers have analyzed CRM critically,
a comprehensive framework for enabling a better
approach to CRM is lacking. This paper presents the findings of various researchers and also provides
the information about how this paper contributes to the purpose of CRM. This paper delves into the
various critical aspects of CRM beginning with the
`CRM Vision' and then going into the `CRM Goals' and
the `CRM Implementation' process. It analyzes the findings of other researchers and supports the
arguments using examples of successful CRM implementations and presents a framework that can be used
for a more strategic approach to it.
© 2009 IUP. All Rights Reserved.
| 
