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The IUP Journal of Management Research
Focus

This issue deals with the topics, such as management of human resources in an agricultural research farm, fund management and profitability, e-recruitment and customer satisfaction, impact of R&D versus marketing on sales growth and Customer Relationship Management (CRM).

Farm operations constitute one of the important activities in any agricultural research institute, and consequently, labor management has become an important component of human resource management in agricultural research institutions. P Manikandan and R Kalpana Sastry, in the paper, "Management of Human Resources in an Agricultural Research Farm: A Case Study", provides an opportunity for decision makers and managers concerned with the management of agricultural research farms and farm workers to think on the lines of commitment of the leader of the institution to the hard core realities and problems of labor force—need for effectively dealing with the Labor Court issues, mismatch that exists between the number of scientists and the labor force available in agricultural research institutions, utilization of labor force for research work, poor accountability of farm workers, monotony in the nature of farm workers, and other issues concerning farm worker management. The paper is a useful teaching tool in management training programs to orient the learners to the issues of human resource management in research institutions, in general and agricultural labor management, in particular.

Efficient fund management is an integral part of the overall corporate strategy to create shareholder value. Fund management implies the effective and efficient acquisition, allocation and utilization of funds. Although during the last four decades, in the US, UK and some other developed countries a considerable number of studies have been carried out on the evaluation of the interrelationship between management of fund and profitability, this debatable issue has not been addressed with due importance in India. Debasish Sur and Kaushik Chakraborty, in the paper, "Fund Management and Profitability: A Study on their Relationship with Reference to Selected Pharmaceutical Companies in India", makes an attempt to examine empirically the relationship between fund management and profitability of 25 selected pharmaceutical companies belonging to the Indian private sector during the period 1993-94 to 2004-05.

Now-a-days, there is an increasing dependence on the Internet as it gives us unique opportunities to improve our efficiency. It is indeed interesting that all business and organizations that operate on the Internet are essentially those that provide services. This may be in the form of providing information, or facilitating transaction or attending to the basic customer service function. Starting from sourcing of input material to selling it to target customer, along with post purchase service, total supply chain management is being done with the help of computer system via the Internet. Ashutosh Kar and Siddhartha Bhattacharya, in the paper, "E-Recruitment and Customer Satisfaction: An Empirical Study in and Around Kolkata", focus on identifying the key variables, responsible for satisfaction of customers, factors contributing to make job portals effective, and competitive advantage of service providers.

In any industry, the top management of the companies decides on budgets of spending on R&D and marketing because this decision will affect future sales, besides future success. Shirshendu Ganguli, in the research paper, "Impact of R&D Versus Marketing on Sales Growth in Indian Industrial Sectors", points out that analysis of sales growth in industries of any country is a very complex procedure. In general, high R&D oriented industrial sectors are not that much of marketing savvy. But there are sectors in which marketing also affects sales growth. In this study, the author has considered 10 industrial sectors which show substantial amounts of R&D spendings over a period of 11 years (1995-96 to 2005-06) and then analyzed the effects of R&D and marketing intensities on the sales growth. The techniques used for the analysis are basically correlation and regression analysis.

Customer Relationship Management (CRM) held out a lot of promise in the mid-1990s, but a considerable number of failures caused concern about its usefulness. Though various researchers have analyzed CRM critically, a comprehensive framework for enabling a better approach to CRM is lacking. Kaushik Mukerjee and Kundan Singh, in the paper, "CRM: A Strategic Approach", present the findings of various researchers and also provide the information about how this paper contributes to the purpose of CRM. The paper delves into the various critical aspects of CRM beginning with the `CRM Vision' and then going into the `CRM Goals' and the `CRM Implementation' process. The authors further analyze the findings of other researchers and support the arguments using examples of successful CRM implementations and present a framework that can be used for a more strategic approach to CRM.

- K Rajanath
Consulting Editor

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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