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Case Folio Magazine:
Welldome Limited: `Project Milestone'
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The case study explores the circumstances in which a leading Indian pharmaceutical company, Welldome Ltd.* implemented a Voluntary Retirement Scheme (VRS). Welldome had acquired a smaller, loss-making pharmaceutical company and wanted to shed some of its workforce, in order to make the merged entity much more efficient and profitable. The case examines the resistance to the VRS from a section of the workers and the tactics utilized by the company to tackle the crisis. Thereafter, details of the VRS are provided along with information on how the scheme was marketed to the employees. Finally, the results of the VRS implementation are examined.

In an attempt to be lean, thin, and mean in today's competitive market scenario, VRS has become a key tool at companies. Especially under instances where mergers and acquisitions render it unavoidable. Under VRS, employees are encouraged to `retire prematurely' (or leave) from the company after receiving an attractive monetary package for the separation. The rationale behind a VRS scheme is usually of `a company facing financial problems and a profitability crunch.'

Quite expectedly, such companies typically cannot afford to be carrying flab or deadwood in terms of employees and need to shed the same. Even the heavy `price' that needs to be paid in terms of the monetary package is willingly accepted since the companies involved expect to recover their investment in the future via savings in the wage bill and an enhanced bottom line resulting out of the implementation of the scheme.

Welldome Limited, Ahmedabad, a leading pharmaceutical company, was one such company to go through the process of a VRS. It had bought out and taken full control of a medium-sized loss-making company Medha Pharmaceuticals Limited, with a large workforce of about 1,000 workers, staff and managers.

 
 

Industry, Management, Corporate, Marketing, Human Resource, Operations, Corporate Finance, E-Business, Governance and Ethics, Indian pharmaceutical company, Welldome Ltd, Voluntary Retirement Scheme (VRS), pharmaceutical company, resistance to the VRS, VRS implementation.

 
 
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