Modern perspective in the 1950s and 1960s laid the ground for inclusion of
organization-environment relationship in organizational analysis. The trend was
carried over in the 1970s and is continuing till today. During this period, three
most influential theories of organization-environment relationship were propounded:
Resource Dependence (Pfeiffer and Selznick, 1978), Population Ecology (Aldrich
et al., 1977) and Institutional Theory (Selznick, 1957). The resource dependence
theory emphasized upon the dependency of organizations on their environments
for resources, whereas population ecology theory propounded that organizations
are not only influenced by resource dependence but also by environmental
determinants.
Institutional theory represents the entry point of symbolic-interpretive studies
into organization-environment relationship research. Selznick (1957) believed
that environment could put demands on organizations in two different ways. First,
organizational output of exchange of goods and services in the market is linked
with technical and economic demands of the organization. Secondly, environment
may make social and cultural demands that require organizations to play
particular roles in society and to establish and maintain outward appearances.
Environment rewards organizations for supplying goods and services efficiently
and effectively and for conforming to the values, norms, rules and beliefs of the society.Therefore, Selznick (1957) pointed out that organizations adapt not only
to the strivings of their internal groups but to the values of external society also.
Institutional theory ascribes more importance to social and cultural rule system
in comparison of technical knowledge and resources (Scott, 1994). These cultural
rule systems provide blueprints for organizing, by specifying the forms and
procedures to be adopted by the organization (Meyer and Rowan, 1977).
The theory also acknowledges the importance of environmental forces in bringing
changes in legitimacy and the cognitive patterning of rationalized culture of
organizations (Meyer and Scott, 1992). |