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The IUP Journal of Management Research :
Sustainable Rural Transformation: Experiences of the Byrraju Foundation
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This article outlines the history and functioning of the Byrraju Foundation with a special focus on its delivery modules. All internal and external activities of the Foundation are broken down into modules with well-defined value creation processes. These modules directly touch the lives of the beneficiaries. Examples of such modules are primary healthcare, school education, waste management and livelihood. The beneficiaries are the customers of these modules. One of the key values of the Foundation is to integrate and effectively use the applications of information and technology in an effort towards achieving sustainable development. Programs like Project Ashwini, I-Shravan, and Swathi are initiated by the Foundation to use technology effectively in order to address the day-to-day problems at the village level, thereby impacting the lives of the beneficiaries. The Foundation, thus, aims at building trust with the village community before initiating programs in delivery modules or entering into long-term collaborations with corporates which are willing to associate in a partnership-based development.

 
 
 

There is an increasing global presence of NGOs with wide variety of activities. The scope, variety, and role of NGOs witnessed a sea change over the years. This also has brought issues of transparency and accountability to the forefront; more so, since most of the NGOs participating in international forums representing the civil society have been very influential in framing laws. Questions like whose lives anyway, whose money anyway, who is speaking for whom, etc., form the core area of debate.

The article outlines the history and functioning of the Byrraju Foundation with a special focus on its delivery modules or the initiatives that directly impact the beneficiaries. It highlights the implementation experiences, issues of transparency and accountability of a non-profit organization that considers villages as hallmarks of holistic development, and village community as a collective force thriving towards bringing social development. The article finds its importance in the context of a large-scale expansion in the activities initiated by non-government organizations, not-for-profit organizations, or civil society organizations.

The Byrraju Foundation was set up in 2001 with a mission to create a worldclass platform for sustainable rural transformation, thereby to accelerate rural transformation process. It attempts to build progressive self-reliant rural
communities with a holistic approach, leveraging information and technology, and currently operates in 150 adopted villages in five districts of Andhra Pradesh— East Godavari, West Godavari, Krishna, Guntur and Ranga Reddy. The Foundation’s services are made available to over 2,000,000 people and 800,000 persons have already benefited from its programs.

 
 
 

Management Research Journal, Sustainable Rural Transformation, Byrraju Foundation, Non-government Organizations, NGOs, Six Sigma Methodologies, Comprehensive Development Framework, CDF, Village Level Productive Enterprises , VLPEs, Knowledge Management, Six Sigma Practices.