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Perceptual
Mapping of Retail Outlets
-- Subhadip
Roy
The
origin of organized retail in India is relatively new compared
to the West, where organized retail came into being more
than a hundred years ago. However, the Indian retail industry
is currently experiencing a boom, and with the possibility
of the entry of potential foreign players, the competitive
scenario is really warming up. The objective of this study
is to determine whether or not all retail outlets are perceived
equally by young customers in terms of some pre-selected
dimensions. The study is based on primary data collected
in and around Hyderabad, India. The findings of the study
provide insights into the perception of the youth regarding
retail outlets, and provides the base for further studies.
©
2006 IUP . All Rights Reserved.
Marketing
of Buddhist Destinations in Orissa: A Development Perspective
for Tourism Services
-- Rajnandan
Patnaik
Orissa,
with its natural forests, rivers, mangroves, beaches and
wildlife, provides a satisfying experience to tourists.
Its ancient artistic temples, historic sites and embracing
ambience exhilarate the spirits of tourists. The main highlights
of the state are its capital city, Bhubaneshwar, the city
of temples; Simlipal and Nandankanan sanctuaries; the mangrove
forests of Bhitarkanika; the architectural marvels that
dominate the landscapeJagannath temple at Puri, Lingaraj
temple at Bhubaneshwar, and Sun Temple at Konark; the golden
sandy beaches at Puri, Konark, Gopalpur and Chandipur; and
the natural port of Paradip. The Jagannath cult, which has
been the core for Orissan culture, is believed to hold the
`tooth relics' of Buddha; and historians have long argued
of Puri as `Dantapura' or the `land of tooth'. Some recent
excavations have established Orissa as a center of Buddhist
evolution. The tourism department of the Government of Orissa
considers this as an opportunity to promote Orissa broadly
on the lines of religious tourism, in general, and Buddhism,
in particular. This paper studies the prospects of tourism
services by identifying some of the critical elements that
already exist, and provides a developmental perspective
for the successful marketing of Buddhist destinations.
©
2006 IUP . All Rights Reserved.
Cellular
Mobile Industry in India: A Study
-- A
Srikant
This
article provides insight into the cellular mobile industry
of India. The exponential growth of the cellular mobile
industry can be attributed to the introduction of digital
cellular technology and decrease in tariffs due to severe
competition. A complete SWOT analysis, application of Porter's
`five forces model' to cellular mobile industry and a marketing
strategy framework of the Global System for Mobile (GSM)
market are the highlights of this article. The article concludes
that the cellular mobile industry is bullish in outlook.
Experts acknowledge that the convergence of the mobile phone
and the Internet is a potential growth driver in the industry.
©
2006 IUP . All Rights Reserved.
Proactive
Service Planning: The Aim of Service Lifecycle Management
-- S
Jaya Krishna
Consumers
are now assessing the quality of post-sales services before
deciding on the purchase. Service Lifecycle Management (SLM)
focuses on streamlining the various functions of post-sales
services. For the success of SLM, it is imperative to ensure
proactive planning and adequate logistics in order to meet
the service requests. Though firms exhibit readiness in
terms of receiving service requests and scheduling the skilled
service personnel, yet unavailability of the adequate inventory
or logistics can impede service delivery.
©
2006 IUP . All Rights Reserved.
Religious
Tourism: An Overview
-- V
Partha Sarathy
Religious
tourism generates revenue in a way as no other kind of tourism
does. It has a distinct edge over other kinds of tourism
due to the pull of huge crowds in the form of tourists.
There are various levels of religious tourisminternational,
national and regional. this article gives a perspective
of religious tourism with respect to Hinduism, Buddhism,
Islam, Christianity, Sikhism and Jainism.
©
2006 IUP . All Rights Reserved.
Case
Study
Indian
Railways: IT Innovations in Passenger Services
--
Chinmoy Kumar
"Seeing
things from a customer angle can go a long way in improving
Indian Railways and is, therefore, very vital. Seeing every
problem from the customer's point of view can make Indian
Railways a customer-driven, focussed organization."
-
IIMS Rana, Former Chairman, Indian Railway Board.
"CRIS
(Center for Railway Information Systems) is using information
technology to take great strides towards remarkable social
achievement in transportation."
-Daniel
Morrow, Executive Director,
Computerworld Smithsonian Awards Program.
©
2006 IUP . All Rights Reserved.
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