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The IUP Journal of Supply Chain Management :
Antecedents and Drivers for Green Supply Chain Management Implementation in Manufacturing Environment
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Green Supply Chain Management (GSCM) is, today, gaining much importance in manufacturing environment due to pressure from the government and environmental consciousness among the customers, to gain competitive advantage. In this paper, an attempt has been made to propose the antecedents and drivers of GSCM in a manufacturing environment, followed by a detailed discussion. While the antecedents of GSCM implementation are proposed as top management support and government's initiatives, the drivers of GSCM implementation are proposed as green sourcing, Green Design (GD), green manufacturing and re-manufacturing, green packaging, Reverse Logistics (RL), Environmental Management System (EMS), green innovation and customer awareness. These proposed antecedents and drivers for GSCM implementation in the manufacturing environment are highly conceptual in nature, which may be validated empirically by conducting a survey among various manufacturing supply chains, for complete acceptability.

 
 
 

Today, Green Manufacturing (GM) supply chain is considered to be a prerequisite for sustainable development. According to Wisner et al. (2005), customers are increasingly demanding to know where the products come from, how they are made and distributed, and what impacts future legislation will have on the products they buy. Green Supply Chain (GSC) is a method to design and/or redesign the supply chain, which incorporates recycling and re-manufacturing into the production process. This involves the minimization of a firm's total environmental impact from the start to the finish of a supply chain, and also from the beginning to the end of a product life cycle (Beamenvironmental policyzon, 1999; and Green et al., 1998). Yu and Son (2008) mentioned that GSC integrates the consideration of environmental impacts and resource efficiency, and is based on the GM theory and the Supply Chain Management (SCM) technology, involving suppliers, manufacturers, vendors and users in the whole supply chain. According to Wisner et al. (2005), developing a GSC strategy involves collecting and analyzing environmental regulations and customer surveys from each of the supply chain firm locations; discussing the relevant environmental issues with the procurement, engineering and quality control departments at each firm; developing the GSC policies; communicating them to customers and suppliers along the supply chain; and then managing the program to assure compliance with the policies. Rao and Holt (2005) identified that greening the different phases of the supply chain leads to an integrated GSC, which ultimately leads to competitiveness and economic performance. Srivastava (2007) defined Green Supply Chain Management (GSCM) as "integrating environmental thinking into supply chain management, including product design, material sourcing and selection, manufacturing processes, delivery of the final product to the consumers as well as end-of-life management of the product after its useful life."

GSCM has emerged as a strategy for some leading companies (Sarkis, 2003; and Zhu and Sakis, 2006), including Dell, HP, IBM, Motorola, Sony, Panasonic, NEC, Fujitsu, General Motors, Toshiba, Xerox, and Digital Equipment. Zhu et al. (2007) conducted a survey across four typical manufacturing industrial sectors in Chinapower generating, chemical/petroleum, electrical/electronic, and automobileand found that the electrical/electronic industry has relatively higher levels of GSCM implementation, achieving better performance outcomes than the other three manufacturer types. Chien and Shish (2007) found that original equipment manufacturing and original designing and manufacturing firms in Taiwan's electrical and electronic industry have adopted green procurement and GM practices in response to the current wave of international green issues, thus generating favorable environmental and financial performances for the respective companies. Hsu and Hu (2008) mentioned the various approaches to GSCM practice that have been identified by various researcherssuppliers meeting, environmental auditing for suppliers, suppliers environmental questionnaire, requesting compliance statement, asking for product testing report, demanding Bill of Material (BOM), establishing environmental requirements for purchasing items, implementing Green Purchasing (GP), collaborative R&D with suppliers, information system, joining local recycling organizations, collaboration on products recycling with the same sector industry, producing disassembly manuals, Green Design (GD), environmental education and training, top management support, environmental policy for GSCM, cross-function integration, manpower involvement, effective communication platform within companies and with suppliers, establishing environmental risk management system for GSCM, supplier evaluation and selection, tracking the development of directives, applying Life Cycle Assessment/Analysis (LCA) to carry out eco-report, and establishing an environmental database of products. Some of the significant benefits of GSCM include across the system cost reduction, easier penetration to global market, reduction of resource (i.e., material, manpower and energy) usage, reduction of waste (as much as practically possible, in a given manufacturing environment), reducing risks, good publicity, achieving competitive advantage, and enhancement of customer satisfaction level.

 
 
 

Supply Chain Management Journal, Green Supply Chain Management, GSCM, Environmental Management System, EMS, Risk Management System, Electronic Industries, Manufacturing Environment, Information System, Environmental Policies, Green Benchmarking, Environmentally Preferable Purchasing, EPP, Waste management, United Parcel Service, UPS.