Increasing online transactions are forcing banks to build online brands. Strong online brand will help in building the trust and add to overall asset value of the bank. It will also reduce their NPAs and cost of transactions. The article provides seven strategies, the type of brand name (suggestive or non-suggestive), personalization, co-branding, information search and retrieval technologies, synchronized advertising, positioning and design to build a strong brand. Chained entrances, fluorescent lit halls, and serried ranks of cashiers traditionally associated with retail banking are giving way to a `mouse'.

Retail banks, keen to reduce their overhead costs and operating expenditures, have over the past few years increasingly encouraged customers to transact using the telephone and the Internet to reduce cost. With more and more people accessing the Internet and getting used to accessing public utilities through the Internet, Internet banking (also referred as e-Banking) is fast becoming a norm rather than an exception in many developed countries due to the fact that it is the cheapest way of providing banking services. Reports of Morgan Stanley Dean Witter suggest that the internet is more important for retail financial services than for many other industries1. In India, a number of banks have either gone for Internet banking or are on the verge of going for it. This may range from the simple Internet banking channel to a full range of channelsATMs (Automatic Teller Machines), POS Kiosks (Point of Sales Kiosks which use smart card or debit card purchases), phone/mobile banking (*SMSShort Messaging Services and IVRInteractive Voice Response), and so on.