| COVER
STORY
Sustainable
Executives : Enhancing Shareholder Value
- - L Hunter Lovins
A
corporate commitment to sustainability enhances every
aspect of shareholder value. Corporate
executives lived for years comfortable in the conventional
wisdom that their role was simply to look after their
enterprise. Issues of the larger world belonged to the
realm of policy. Executives paid lobbyists to promote
policies friendlier to their activities, but felt little
professional responsibility for a greater good.
©
2006 IUP . All Rights Reserved
COVER
STORY
The
Global Crisis : Energy and Environment
- - Dr. J Rennie Whitehead
The
21st century will see the death of fossil fuels. In
future, all our electricity will be generated by non-fossil
means, mainly hydro and nuclear.
©
2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
General
Motors : No Way to Go
- - Aala Santhosh Reddy
GMs
own misdoings outscore competition for all its present
woes. Once
hailed as the icon of American industrial strength,General
Motors (GM) is now a troubled giant crumbling under
its own weight. The unbeatable product range, model
organization structure, employee- and investor-friendly
practices which were believed to give strength to GM
are the same ones which are causing it to be in the
doldrums.
©
2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Crystal
Gazing with Oracle Corporation : Growth through Acquisition?
- - Srividya Raghavan
Oracle
Corporation is aggressively pursuing the policy of buying-out
its competitors and consolidating its products to "be
the No.1 in every segment it competes".
©
2006 IUP . All Rights Reserved
STRATEGIC
MANAGEMENT
Corporate
Social Responsibility : An Effective Mantra for Rural
Market Development
- - Debashish Sengupta
There
are many areas in India where economic empowerment,
education, health, etc., are major problems. To tap
the rural potential, it is essential to develop these
areas.
©
2006 IUP . All Rights Reserved
MARKETING
From
Brands to Passion Brands : The Journey
- - Sanjit Kumar Roy and MS Balaji
In
todays competitive environment, brands have lost their
confidence and they need to reclaim their belief and
courage to stand for something, rather than merely responding
to the whims and fancies of consumersin a sense they
have to become Passion Brands.
©
2006 IUP . All Rights Reserved
MARKETING
Advertising
to Rural Consumers : Its Different
- - Sadhu Ramakrishna, BV Kiran
Consumer markets in rural India have a huge potential.
It is high time that marketers focused on rural markets
and tapped the potential of these markets.
©
2006 IUP . All Rights Reserved
CRM
How
to be Effective
- - Kaushik Mukerjee
With
customer attrition rates hitting the roof, the primary
challenge for CRM is to ensure customer retention.
©
2006 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT
BPO
vs. KPO : A Comparision
- - Anupama D Raina, Tapati Bandopadyay
In India, outsourcing has begun moving up the knowledge
continuum to tasks that are opposed to routine work
and involve expertise, judgment, and a strong base.
©
2006 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT
Technology
and Social Inclusion : The Role of ICT
- - S Rajagopalan
Information and Communication Technologies can play
a vital role in bringing about integration of all social
and economic classes in society.
©
2006 IUP . All Rights Reserved
BUSINESS
ENVIRONMENT
Agricultural
Development : Lessons from China
- - K P Prabhakaran Nair
While India could harvest only about 160 million
tons of grains in 2005, China harvested more than 550
million tons.
©
2006 IUP . All Rights Reserved
HRM
Talent
Deficiency Syndrome® : Who Moved My Talent?
- - Vineet Tandon
Despite
having a population of a billion plus, the shortage
of skilled talent is becoming a major problem in India.
©
2006 IUP . All Rights Reserved
INDUSTRY
NOTE
The
Indian Aviation Industry : Challenges Ahead
- - VV Ravi Kumar
The
aviation industry in India is poised to witness an exponential
growth. What the country therefore needs, on a priority
basis, is a commensurate improvement in technology,
airport and ground infrastructure, and investments to
be made in developing a base of skilled human resources.
©
2006 IUP . All Rights Reserved
INTERVIEW
WITH
The
key to building a successful brand is focus.
- - Laura Ries
Laura
Ries is President of Ries & Ries, a marketing strategy
firm she founded with her father Al Ries in 1993. She
has co-authored four books including The Origin of Brands,
The Fall of Advertising and the Rise of PR, The 22 Immutable
Laws of Branding and The 11 Immutable Laws of Internet
Branding with Al Ries. A recognized marketing guru in
her own right, she speaks and consults with companies
around the world. In 2002, Business 2.0 named Laura
Ries a "management guru" and issued trading cards with
her picture and statistics on them. She has appeared
on the Fox News Channel, CNBC and CNN. She is a frequently
quoted marketing expert in The New York Times, The Wall
Street Journal, USA Today, Associated Press, Advertising
Age, and other publications.
©
2006 IUP . All Rights Reserved
CASE
STUDY
Racial
Discrimination at FedEx
- - Sanjib Dutta, Pushpanjali Mikkilineni
We
take allegations of discrimination very seriously, and
we will not tolerate discrimination of any kind in the
workplace. We pride ourselves on having a progressive
people philosophy and a diverse workforce. - Cornell
Christion, FedEx spokesman in 2002. FedExs policies
do not provide fair treatment. If a company is going
to claim to treat people fairly, it should do so. All
employees should be rewarded for their hard work, loyalty,
and track records. We minorities were singled out for
discipline and passed over for promotions compared to
our counterparts who were not minorities. That is not
fair treatment. - Derrick Satchell, Lower-level Manager
at FedEx Express in 2005.
©
2006 IUP . All Rights Reserved
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