Public sector enterprise has a remarkable story of success against all odds in
the liberalized business environment. When the liberalization process began in
1991, it was going through a bad phase. The company management refused to
be mowed down by the adverse position and embarked on consolidation and
future growth plans of the company. Over the years, it has made remarkable
progress and emerged as a globally appreciated energy sector organization. The
company has been winning accolades since the last few years both by the national
and international community. Today, it is seen as a market leader, a
benchmarked organization in the country attracting global recognition. It has chalked out
an ambitious program of expansion in the coming years. In 2001, it undertook
an employee satisfaction survey, thus, changing the much-needed paradigm
of understanding the company and the effectiveness of the policies as well as
their implementation through the perception of the employees. This approach
of management has been in vogue in some of the good companies of the
west, but not so much in India and more so in the public
sector. At the time the survey was initiated, many other organizations also embarked on the same journey.
The difference between this and other organizations has been that it
accepted the findings of the survey, and genuinely proceeded on the path of
correction and development as per the perceptions and suggestions of the employees.
The company undertook the second survey again after four years in 2005
and the results showed all-round improvements. During 2000, it had developed a
set of core values called, COMIT, i.e., customer focus, organization pride,
mutual respect and trust, initiative and speed, and total quality. Like a very
matured organization, the management did not try to force employees to accepting
and practicing these values immediately. Enough time was given to ensure that
these seep in so that the employees themselves judge the merits before accepting
and practicing them. Informal and formal methods were deployed to communicate
the values. Some programs were also launched to facilitate the process
of actualization of these values. Last year, it added another value dimension
of Business Ethics (B), and hence as of today, the value set of the organization
is known as BCOMIT.
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