Information Technology (IT) and Information Technology Enabled Services (ITES) sector depends on technology and people who are capable of handling the projects with a timeframe. As a consequence, people form the basic asset of this sector. People working in this sector are young, view their careers as supreme, have a different mind set relating to social norms, life balance, etc. The new generation workers, working in the technology-driven industry and tagged as high contributors to the economy, have an elevated platform to deal with. This makes organizations to venture into a serious thought process of holding the performers with them for as long as they can in a satisfying mental state. This paper focuses on monetary and non-monetary compensation components contributing towards employee motivation.

The services sector, which is the main driver of economic growth in India, forms the largest component of the economy. When compared with agriculture, manufacturing and mining are the best performing sectors. Among the services sector, Information Technology (IT) and Information Technology Enabled Services (ITES) have seen a consistently steep growth irrespective of all the hurdles that came its way. The contribution of IT industry to GDP has seen a rise from 1.2 percent in 1998-99 to 5.2 percent in 2007-08. IT companies were under pressure in the early 2008 with a sharp rise in the value of rupee and a marked slowdown in the US economy, for which the sector services are responsible to a large extent.

The services sector heavily depends on technology and on people who are capable of handling it. As a consequence of this, people form the basic asset of this sector. People working in this sector are young, view their careers as supreme and have a different mindset relating to social norms, life balance, etc. The new generation workers in the technology-driven industry and tagged as high contributors to the economy have an elevated platform to deal with. This makes organizations to venture into a serious thought process of holding the performers with them as long as they can in a satisfying mental state.

Management Research Journal, Motivating Through Satisfaction, HR in Organizations, Gross Domestic Product, GDP, US Economy, Technology-driven Industry, ITES Sectors, IT Software and Services Industry, Indian Institute of Management, Personnel Research, Human Resource Management, Software Development Industry, Research Methodology .