Organizations are taking efforts to provide real-time enterprise information to their mobile employees. Several mobile applications have emerged which allows full-time connectivity to the mobile workforce. This article details about popular mobile applications and their use in Indian enterprises. It also provides insights on the factors which determine a mobile enterprise strategy, the security risks involved and the process to be adopted by an organization that is planning to embrace mobile business.
Enterprises
are seeking the means to extend corporate data to
an increasingly mobile workforce. Leading companies
enable anywhere access to employees who are out of
the office (and in the office), ensure real-time communication
of action items that require immediate attention,
and provide a more efficient means to bring products
and services to market.
Mobile
Office: Corporate e-mail systems have become the
foremost communication system in the enterprise, surpassing
voicemail in importance. In addition, the number of
daily tasks employees are expected to perform is trending
upward, while the time per task is trending downward.
Wireless access to mobile office solutions such as
wireless-enabling Microsoft Exchange and Lotus Domino
include real-time access to e-mail, calendars, contact
information and attachments.
Enterprise
Applications: Many companies justify wireless
initiatives by enabling revenue-generating field sales
and field service personnel. Wireless extensions of
back-end data leverage investments in enterprise applications
such as Sales Force Automation (SFA) software to provide
customer history, product specifications, pricing
and availability, terms and conditions, and competitive
information.
Customer
Relationship Management (CRM): Systems help to
manage interactions with customers by improving sales,
marketing, and customer support processes. Each part
of an organization that has direct or indirect interaction
with customers can benefit from real-time access to
customer information apart from providing the customers
relevant information instantly. |