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E-Business Magazine:
Mobile Applications for the Enterprise
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Organizations are taking efforts to provide real-time enterprise information to their mobile employees. Several mobile applications have emerged which allows full-time connectivity to the mobile workforce. This article details about popular mobile applications and their use in Indian enterprises. It also provides insights on the factors which determine a mobile enterprise strategy, the security risks involved and the process to be adopted by an organization that is planning to embrace mobile business.

Enterprises are seeking the means to extend corporate data to an increasingly mobile workforce. Leading companies enable anywhere access to employees who are out of the office (and in the office), ensure real-time communication of action items that require immediate attention, and provide a more efficient means to bring products and services to market.

Mobile Office: Corporate e-mail systems have become the foremost communication system in the enterprise, surpassing voicemail in importance. In addition, the number of daily tasks employees are expected to perform is trending upward, while the time per task is trending downward. Wireless access to mobile office solutions such as wireless-enabling Microsoft Exchange and Lotus Domino include real-time access to e-mail, calendars, contact information and attachments.

Enterprise Applications: Many companies justify wireless initiatives by enabling revenue-generating field sales and field service personnel. Wireless extensions of back-end data leverage investments in enterprise applications such as Sales Force Automation (SFA) software to provide customer history, product specifications, pricing and availability, terms and conditions, and competitive information.

Customer Relationship Management (CRM): Systems help to manage interactions with customers by improving sales, marketing, and customer support processes. Each part of an organization that has direct or indirect interaction with customers can benefit from real-time access to customer information apart from providing the customers relevant information instantly.

 
 

Organizations, E-Mobile, Mobile, real-time enterprise, mobile employees, full-time connectivity, Indian enterprises, mobile enterprise strategy, security risks, mobile business, real-time communication, Enterprise Applications, wireless-enabling Microsoft Exchange and Lotus Domino, Sales Force Automation (SFA), Customer Relationship Management (CRM), customer support processes, customer history, product specifications, pricing and availability.