Organizations could gain significantly by using mobile technologies. The article gives detailed insights about how an organization can reap benefits using an effective mobile strategy. It provides real-life examples of businesses, which have used wireless technology to their maximum advantage. It also explains some pitfalls of using wireless technology.

Déjà vu. We are seeing it all over again. As with any new technology, wireless technology has followed the standard adoption curve: Hype, over hype, frowned upon, ridiculed, written off, search for the next new utopian technology. The same was the case of the Web and the dotcoms that ushered it in. "The Internet bubble has burst". In our mad rush to tell this to the whole world, we have missed a vital point that the Web has completely changed our lives. That Internet has become our second nature.

Our day starts by reading e-mails. Transferring money is no more a hassle, thanks to Internet banking. We are not dependent on our brokers' timing to buy shares. Searching for a product is not limited to the nearest shop that we can visit. Gifting a watch to someone who stays 600 miles away is just a matter of few clicks. The list is endless.

Yet when it comes to m-business, we are skeptical. It is true that m-business may not serve the consumers in the same sense as expressed abovenot for some time to come. But businesses can gain considerably by using this technology. This article tries to provide a brief overview of what businesses can achieve by using mobile technology.

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