Google has evolved from a small search company over the web into the world's No.1 search engine and is now on the verge of scaling even more heights with its email service.
Google, the world's most popular search engine, is scaling new heights these days. Born out of a project work carried out by Larry Page (Page) and Sergey Brin (Brin), both Stanford dropouts, Google has come a long way; from a small information search technology on the web to the world's most popular and mostly referred search engine. Google search is an easy-to-use service which gives the results of a query in a fraction of a second. Millions of browsers prefer Google over search engines such as AltaVista, Infoseek, Netscape and Lycos. Not only does Google rank much higher than other search engines in terms of efficiency and effectiveness, but it also scores over others in terms of layout due to its uncluttered look (Exhibit I gives a comparison of popular search engines). Google searched more than eight billion web pages and processed more than 200 million search requests every day. The search engine could search for every possible file type on the World Wide Web, in 36 languages and provided interface in 86 languages.
Since its inception, Google has been successful in giving its competitors a run for their money. In a short span of time, Google has become the best search engine by eating into the market share of Yahoo and other players. Its innovative strategy to generate revenue by placing advertisements on sites which contain information related to those ads has indeed made Google highly profitable. As if that was not enough; a year ago, Google surprised everyone by announcing the launch of Gmail, its email service, with a massive storage space of 1GB. Gmail, which was launched on April 1, 2004, was quite successful in attracting users of Yahoo and Hotmail. |
