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COVER
STORY
Google:
A Saga of Innovation
- - Sadhu Ramakrishna, Sanjib Dutta
Google
has evolved from a small search company over the web into
the world's No.1 search engine and is now on the verge of
scaling even more heights with its email service.
© 2005 IUP. All Rights Reserved
INTERVIEW
On
Google's Innovations
- - Gaurav Chadha
The
most obvious differentiator that Google is building in its
email services is space maximization.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Private
Sector Participation in Indian Agriculture: An Overview
- - Deepak Kumar
The
share of private sector in capital formation in Indian agriculture
is approximately three times more than the public sector.
This shows the active involvement of the private agencies
in the Indian agriculture sector.
©
2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
India
Inc.: An Agenda for Action
- - R Vishwanathan
India
Inc. has still a long way to go to be competitive.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
Small
Businesses in India: Origin and Growth
- - Keerti Mallelag
Since
independence, India has had strong policies to promote the
small-scale industrial sector. The small-scale sector is now
adopting improved technologies which are helping them manufacture
products that are more competitive both nationally and internationally.
© 2005 IUP. All Rights Reserved
BUSINESS
ENVIRONMENT
The
East India Company: Conquering the Spice Route
- - Amit Singh Sisodiya, Nidhi Joshi
Sensing
a great business opportunity and seizing on that opportunity
is what contributed to the success of the Honorable East India
Company as a true multinational corporation.
© 2005 IUP. All Rights Reserved
STRATEGIC
MANAGEMENT
Role
of Scenarios in Strategic Planning: Building and Sustaining
Competitive Advantage
- - VV Gopal
The
article emphasizes the importance of scenarios in strategic
planning and examines how the companies can build and sustain
competitive advantage by using scenarios.
© 2005 IUP. All Rights Reserved
MARKETING
Personal
Branding: Positioning Yourself as a Brand!
- - Dr. Patrick Low Kim Cheng
Branding
is not only limited to companies or products; a person can
be branded too.
© 2005 IUP. All Rights Reserved
MARKETING
Public
Relations Today: A Tool Without Control?
- - Krishna Kumar
The
article defines the concept of Public Relations, its scope
and function spread over varied organizational segments and
the role it should play in today's changing world.
© 2005 IUP. All Rights Reserved
HRM
Managing
Diversity in Workforce: Changing Role of Global Managers
- - Radha Mohan Chebolu
Managing
diversity is a challenge for today's global managers and if
managed well, can be a source of competitive advantage.
© 2005 IUP. All Rights Reserved
LEADERSHIP
Role
of Ethics in Leadership: Leading by Setting Examples
- - Sujata Patnaik
The
article seeks to understand the role of ethics in leadership
and the need for business leaders to have a code of conduct
based on integrity.
© 2005 IUP. All Rights Reserved
GENERAL
MANAGEMENT
Managing
(In) Crisis: The Ultimate Test for a Manager
- - Colonel VRK Prasad
Crisis
Management needs a systematic approach. The various stages
in crisis management involve avoiding the crisis to profiting
from the crisis.
© 2005 IUP. All Rights Reserved
RURAL
DEVELOPMENT
Microfinance:
To the Rescue of Rural India
- - K P Prabhakaran Nair
As
India has no structure, either political or social, that can
ensure "entitlement" to food, there is a need to examine how
rural finance can ensure poverty alleviation.
© 2005 IUP. All Rights Reserved
IT
& SYSTEMS
Customer
Relationship Management: Technology Matters
- - Kaushik Mukerjee
The
role of technology in CRM is not limited to automating processes;
it has more significance.
© 2005 IUP. All Rights Reserved
IT
& SYSTEMS
Corporate
Computing: Emerging Trends
- - N P Singh
The
future of Corporate Computing or Corporate IT Services will
depend on a number of factors such as technological advances,
investments by governments and legal environment.
© 2005 IUP. All Rights Reserved
IT
ENABLED SERVICES
Captive
Business Process Outsourcing Units: Workflow Models
- - Dipesh K Dipu
Operation
models and the efficiencies of the captive BPO units decide
the investment decisions and its future.
© 2005 IUP. All Rights Reserved
INTERVIEW
Innovation:
An Expert's View
- - JACK TROUT
The
culture of Innovation is set by the CEO.
© 2005 IUP. All Rights Reserved
CASE
STUDY
The
Google IPO
- - Sanjib Dutta, Ekta Agarwal
There
are good IPOs, and there are great IPOs. The Google IPO is
the rarest kind: One that draws the white-hot glare of public
attention. - Marc Andreessen, Co-founder of Netscape and a
public-offering expert, in March 2004. I would not be stunned
if Google closes down. Internet search companies have been
through the ringer for the past few weeks. A couple of up
days don't make a trend. There isn't a full-throttle conviction
behind this market - Brian Bolan, Analyst with Marquis, Investment
Research, in August 19, 2004. It's certainly a success in
that Google went public, and they did it the way they wanted
to. But it was a failure in the sense that they didn't get
the price they could've gotten if they had gone through the
traditional method. And they did not eliminate the first-day
jump - Professor of Finance and Economics at Columbia Business
School, in August 20, 2004.
© 2005 IUP. All Rights Reserved
BOOK
REVIEW
Boards
That Deliver: Advancing Corporate Governance From Compliance
To Competitive Advantage
- - Dr. Ram Charan
The
book discusses the useful tool and techniques which take boards
and their companies to a higher level of performance. It is
a guide for the directors and CEOs who are rising to the leadership
challenges to make the board a competitive advantage
© 2005 IUP. All Rights Reserved
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